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Marketing.Neu.Denken

Author

Listed:
  • Manfred Bruhn

    (Universität Basel, Wirtschaftswissenschaftliche Fakultät)

  • Christoph Burmann

    (Universität Bremen, Lehrstuhl für innovatives Markenmanagement)

  • Manfred Kirchgeorg

    (HHL Leipzig Graduate School of Management, SVI-Stiftungslehrstuhl für Marketing)

Abstract

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Suggested Citation

  • Manfred Bruhn & Christoph Burmann & Manfred Kirchgeorg, 2026. "Marketing.Neu.Denken," Springer Books, Springer, number 978-3-658-49371-4, January.
    • Handle: RePEc:spr:sprbok:978-3-658-49371-4
    DOI: 10.1007/978-3-658-49371-4
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