IDEAS home Printed from https://ideas.repec.org/a/zbw/hsgmrs/276019.html
   My bibliography  Save this article

Marktorientierte Wertschöpfungssysteme managen!

Author

Listed:
  • Ruile, Herbert

Abstract

Wenn unter Customer-Relationship-Management (CRM) die strategische Ausrichtung, Planung, Steuerung und Optimierung aller kundenorientierten Prozesse im Unternehmen verstanden werden, dann trifft CRM auf Ansätze des marktorientierten Supply-Chain-Managements (SCM). Eine durchgängige, auf Kundenanforderung abgestimmte Leistungserstellung wird zum strategischen funktions- und unternehmensübergreifenden Gestaltungs- und Handlungsfeld. Der Marktdifferenzierung und Marktsegmentierung wird ein spezifisches SCM-Design gegenübergestellt, die sich gegenseitig bedingen und durch deren strategische Integration und Ausrichtung zusätzliche Erfolgspotenziale aufweist. An den Beispielen Apple, Mibelle, Garmin und IKEA werden die Auswirkungen von Geschäftsmodellinnovationen auf das Management des Wertschöpfungssysteme erläutert.

Suggested Citation

  • Ruile, Herbert, 2019. "Marktorientierte Wertschöpfungssysteme managen!," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(1), pages 6-13.
    • Handle: RePEc:zbw:hsgmrs:276019
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/276019/1/MRSG_2019_1_06-13.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ramanathan, Usha & Gunasekaran, Angappa, 2014. "Supply chain collaboration: Impact of success in long-term partnerships," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 252-259.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Priom Mahmud & Sanjoy Kumar Paul & Abdullahil Azeem & Priyabrata Chowdhury, 2021. "Evaluating Supply Chain Collaboration Barriers in Small- and Medium-Sized Enterprises," Sustainability, MDPI, vol. 13(13), pages 1-28, July.
    2. Amer Saeed & Yun Jun & Saviour Ayertey Nubuor & Hewawasam Puwakpitiyage Rasika Priyankara & Mahabaduge Prasad Fernando Jayasuriya, 2018. "Institutional Pressures, Green Supply Chain Management Practices on Environmental and Economic Performance: A Two Theory View," Sustainability, MDPI, vol. 10(5), pages 1-24, May.
    3. Dapeng Zhang & Xiaokun (Cara) Wang, 2020. "Investigation of Freight Agents’ Interaction Considering Partner Selection and Joint Decision Making," Sustainability, MDPI, vol. 12(9), pages 1-15, May.
    4. Graça, Paula & Camarinha-Matos, Luís M., 2017. "Performance indicators for collaborative business ecosystems — Literature review and trends," Technological Forecasting and Social Change, Elsevier, vol. 116(C), pages 237-255.
    5. Yang Liu & Moses Olabhele Esangbedo & Sijun Bai, 2019. "Adaptability of Inter-Organizational Information Systems Based on Organizational Identity: Some Factors of Partnership for the Goals," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
    6. Chang-Soo Kim & John Dinwoodie & Young-Joon Seo, 2018. "Inter-Firm Cooperation and Collaboration in Shipper—Shipping Company Relationships for Enhancing Sustainability," Sustainability, MDPI, vol. 10(10), pages 1-19, October.
    7. Xu, Xiaoyan & Choi, Tsan-Ming & Chung, Sai-Ho & Guo, Shu, 2023. "Collaborative-commerce in supply chains: A review and classification of analytical models," International Journal of Production Economics, Elsevier, vol. 263(C).
    8. Yin, Pengzhen & Chu, Junfei & Wu, Jie & Ding, Jingjing & Yang, Min & Wang, Yuhong, 2020. "A DEA-based two-stage network approach for hotel performance analysis: An internal cooperation perspective," Omega, Elsevier, vol. 93(C).
    9. Rajesh, R., 2017. "Technological capabilities and supply chain resilience of firms: A relational analysis using Total Interpretive Structural Modeling (TISM)," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 161-169.
    10. Macchion, Laura & Moretto, Antonella & Caniato, Federico & Caridi, Maria & Danese, Pamela & Vinelli, Andrea, 2015. "Production and supply network strategies within the fashion industry," International Journal of Production Economics, Elsevier, vol. 163(C), pages 173-188.
    11. Dapeng Zhang & Xinbo Sun & Yide Liu & Shunyi Zhou & Hongfeng Zhang, 2018. "The Effects of Integrative Leadership on the Enterprise Synergy Innovation Performance in a Supply Chain Cooperative Network," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
    12. Kusi-Sarpong, Simonov & Sarkis, Joseph & Wang, Xuping, 2016. "Assessing green supply chain practices in the Ghanaian mining industry: A framework and evaluation," International Journal of Production Economics, Elsevier, vol. 181(PB), pages 325-341.
    13. Rajeev Mukundan & Sam Thomas, 2016. "Collaborative and open innovation: supply chain planning as an effective source," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 128-140.
    14. Um, Ki-Hyun & Kim, Sang-Man, 2019. "The effects of supply chain collaboration on performance and transaction cost advantage: The moderation and nonlinear effects of governance mechanisms," International Journal of Production Economics, Elsevier, vol. 217(C), pages 97-111.
    15. Wesley S. Boyce & Haim Mano & John L. Kent, 2016. "The Influence of Collaboration in Procurement Relationships," Papers 1701.02647, arXiv.org.
    16. P. Siva Kumar & Ramesh Anbanandam, 2020. "Theory Building on Supply Chain Resilience: A SAP–LAP Analysis," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 21(2), pages 113-133, June.
    17. Jin, Yao “Henry” & Fawcett, S.E. & Fawcett, A.D. & Swanson, David, 2019. "Collaborative capability and organizational performance: Assessing strategic choice and purity," International Journal of Production Economics, Elsevier, vol. 214(C), pages 139-150.
    18. Eksoz, Can & Mansouri, S. Afshin & Bourlakis, Michael & Önkal, Dilek, 2019. "Judgmental adjustments through supply integration for strategic partnerships in food chains," Omega, Elsevier, vol. 87(C), pages 20-33.
    19. Li, Gang & Fan, Huan & Lee, Peter K.C. & Cheng, T.C.E., 2015. "Joint supply chain risk management: An agency and collaboration perspective," International Journal of Production Economics, Elsevier, vol. 164(C), pages 83-94.
    20. Fabian Aulkemeier & Maria-Eugenia Iacob & Jos Hillegersberg, 2019. "Platform-based collaboration in digital ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 597-608, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:hsgmrs:276019. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://imc.unisg.ch/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.