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Bounded Irrationality: Chancen und Grenzen beim verhaltensbasierten Pricing

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  • Krämer, Andreas

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  • Krämer, Andreas, 2018. "Bounded Irrationality: Chancen und Grenzen beim verhaltensbasierten Pricing," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 102-110.
    • Handle: RePEc:zbw:hsgmrs:275975
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    1. Simonson, Itamar, 1989. "Choice Based on Reasons: The Case of Attraction and Compromise Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 158-174, September.
    2. Zacharias Maniadis & Fabio Tufano & John A. List, 2014. "One Swallow Doesn't Make a Summer: Reply to Kataria," Econ Journal Watch, Econ Journal Watch, vol. 11(1), pages 11-16, January.
    3. Dan Ariely & George Loewenstein & Drazen Prelec, 2003. ""Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 118(1), pages 73-106.
    4. Zacharias Maniadis & Fabio Tufano & John A. List, 2014. "One Swallow Doesn't Make a Summer: New Evidence on Anchoring Effects," American Economic Review, American Economic Association, vol. 104(1), pages 277-290, January.
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