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MBA sudents' satisfaction and loyality: state vs. private universities in Turkey

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  • Nihat Kamil Anil

    () (Vize Occupational College, Kirklareli University)

  • Gulnur Eti Icli

    () (Faculty of Economics and Administrative Sciences, Kirklareli University)

Abstract

The purpose of this paper is to explore the construct of student satisfaction and analyze its relationship with student loyalty in the context of state and private universities. A 45-item Turkish questionnaire adapted from literature, to which the authors added several items, was administered to MBA students of state- and private, foundation-owned universities located in Istanbul, as the largest city of Turkey. In this study, a two-step confirmative modeling strategy was chosen to test the hypotheses of the theoretical model by using LISREL 8. As the first step of the mentioned approach, a congruent and congeneric measurement model was established for each type of universities; then, in the second stage, hypotheses were tested by analyzing structural models. Research findings show a positive correlation between satisfaction and loyalty. The most important factors of satisfaction for the students attending state-owned universities are academic quality, teaching quality, and appropriateness of career opportunities; however, at private universities teaching quality and supportive services and appropriateness of career opportunities are the most significant factors. Administrative and the quality of library services turned out to be unimportant factors for MBA students both at state and private universities in this study. The distinguishing point of this study, which enhances its originality, was examining the difference between state and private universities separately.

Suggested Citation

  • Nihat Kamil Anil & Gulnur Eti Icli, 2013. "MBA sudents' satisfaction and loyality: state vs. private universities in Turkey," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 177-198.
  • Handle: RePEc:zag:market:v:25:y:2013:i:2:p:177-198
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    References listed on IDEAS

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    1. Claudio Hoffmann Sampaio & Marcelo Gattermann Perin & Cláudia Simões & Hamilton Kleinowski, 2012. "Students' trust, value and loyalty: evidence from higher education in Brazil," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 83-100, June.
    2. Tania Oliveira, 2006. "Tuition fees and admission standards: how do public and private universities really compete for students?," Discussion Papers in Economics 06/6, Department of Economics, University of Leicester.
    3. Marcelo Gattermann Perin & Claudio Hoffmann Sampaio & Cláudia Simões & Rosiane Pólvora de Pólvora, 2012. "Modeling antecedents of student loyalty in higher education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 101-116, June.
    4. Romero, Laura & Rey, Elena del, 2004. "Competition between public and private universities: quality, prices and exams," UC3M Working papers. Economics we046423, Universidad Carlos III de Madrid. Departamento de Economía.
    5. Ahn, Taesik & Charnes, Abraham & Cooper, William W., 1988. "Some statistical and DEA evaluations of relative efficiencies of public and private institutions of higher learning," Socio-Economic Planning Sciences, Elsevier, vol. 22(6), pages 259-269.
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