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Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities

Author

Listed:
  • Wadim Strielkowski

    (Faculty of social sciences, Charles University in Prague)

  • Jing Wang

    (School of Management, Shandong University)

  • Stephen Platt

    (Faculty of Social Sciences and Art, University of Nottingham)

Abstract

This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services. The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage) service providers. Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers’ needs.

Suggested Citation

  • Wadim Strielkowski & Jing Wang & Stephen Platt, 2013. "Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 161-176.
    • Handle: RePEc:zag:market:v:25:y:2013:i:2:p:161-176
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    References listed on IDEAS

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    1. Recanatini, Francesca & Wallsten, Scott J. & Lixin Colin Xu, 2000. "Surveying surveys and questioning questions - learning from World Bank experience," Policy Research Working Paper Series 2307, The World Bank.
    2. Anna Alberini & Patrizia Riganti & Alberto Longo, 2003. "Can People Value the Aesthetic and Use Services of Urban Sites? Evidence from a Survey of Belfast Residents," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(3), pages 193-213, November.
    3. Maja Šerić & Irene Gil Saura, 2012. "Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(1), pages 67-83.
    4. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
    5. Tran Tuan & Stale Navrud, 2007. "Valuing cultural heritage in developing countries: comparing and pooling contingent valuation and choice modelling estimates," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 38(1), pages 51-69, September.
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    Cited by:

    1. Giacomo Del Chiappa & Carlota Lorenzo-Romero & María-del-Carmen Alarcón-del-Amo, 2015. "The Influence of User-Generated Content on Tourists’ Choices," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 221-236.
    2. Ferdian Hendrasto & Bagus Ibnu Utama, 2019. "Incongruence in Brand Names and Its Effect on Consumer Preference," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(1), pages 83-96.

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