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Simulation model of consumer decision making

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  • Agnieszka Kowalska-Styczeń

Abstract

In this paper a simulation model is presented, which by means of a cellular automaton allows us to analyze the process of decision making by consumers. The model takes into account the influence of the neighborhood, as well as of advertising. It works on the basis of a two-dimensional cellular automaton with a von Neumann neighborhood.

Suggested Citation

  • Agnieszka Kowalska-Styczeń, 2009. "Simulation model of consumer decision making," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 19(4), pages 47-60.
    • Handle: RePEc:wut:journl:v:4:y:2009:p:47-60:id:145
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    References listed on IDEAS

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    1. Katarzyna Sznajd-Weron & Józef Sznajd, 2000. "Opinion Evolution In Closed Community," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 11(06), pages 1157-1165.
    2. Sznajd-Weron, K. & Weron, R., 2003. "How effective is advertising in duopoly markets?," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 324(1), pages 437-444.
    3. Christian Schulze, 2003. "Advertising In The Sznajd Marketing Model," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 14(01), pages 95-98.
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