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Enacting Hard And Soft Product Offerings In Mature Industries: Moving Towards Servitisation In Volvo

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  • BJÖRN REMNELAND WIKHAMN

    (School of Business, Economics and Law, University of Gothenburg, PO Box 610, SE-40530 Gothenburg, Sweden)

  • JAN LJUNGBERG

    (Department of Applied IT, University of Gothenburg, Forskningsgången 6, SE-412 96 Gothenburg, Sweden)

  • ALEXANDER STYHRE

    (School of Business, Economics and Law, University of Gothenburg, PO Box 610, SE-40530 Gothenburg, Sweden)

Abstract

The purpose of the paper is to give an in-depth account of how Volvo Group is working with enabling open services innovation in the organization. It shows that implementing servitization and open innovation within an engineering-based industry such as heavy vehicles manufacturing, is a matter of substantial 'groundwork' on several levels. This 'groundwork' involves substantial analytical work as well as vast mobilizing of internal organizational support. The paper also empirically connects the notions of open innovation and servitization in a theoretical discussion. The article contributes to the emerging field of open innovation by providing an empirical case from a multinational corporation acting within a 'traditional' industry. It highlights the strong efforts organizations are facing when enacting servitization and open innovation strategies within established practices.

Suggested Citation

  • Björn Remneland Wikhamn & Jan Ljungberg & Alexander Styhre, 2013. "Enacting Hard And Soft Product Offerings In Mature Industries: Moving Towards Servitisation In Volvo," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(04), pages 1-23.
  • Handle: RePEc:wsi:ijimxx:v:17:y:2013:i:04:n:s136391961350014x
    DOI: 10.1142/S136391961350014X
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    References listed on IDEAS

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    1. Joe Tidd & Frank M Hull (ed.), 2003. "Service Innovation:Organizational Responses to Technological Opportunities & Market Imperatives," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p294, November.
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    Cited by:

    1. Bjorn Remneland Wikhamn & Alexander Styhre, 2019. "Open Innovation Groundwork," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-29, January.

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