IDEAS home Printed from https://ideas.repec.org/a/wly/mgtdec/v46y2025i4p2381-2387.html
   My bibliography  Save this article

Compensating College Football Players for Their Name, Image, and Likeness Rights From Live College Football Broadcasts

Author

Listed:
  • Stacey L. Brook

Abstract

Recently, the NCAA has allowed student athletes to be compensated by third parties for their name, image, and likeness rights (NIL) but not their NIL rights from televised broadcasts. Yet these rights have an economic value. A counterfactual model is employed to determine how university media rights revenues relate to television viewership, and then, the model is empirically estimated to determine the value of these NIL rights. The results show the median athletic department would pay about 5.4% of their football media rights revenue to the football participants, and the median football participant would be paid $4739 for their NIL rights.

Suggested Citation

  • Stacey L. Brook, 2025. "Compensating College Football Players for Their Name, Image, and Likeness Rights From Live College Football Broadcasts," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(4), pages 2381-2387, June.
    • Handle: RePEc:wly:mgtdec:v:46:y:2025:i:4:p:2381-2387
    DOI: 10.1002/mde.4465
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/mde.4465
    Download Restriction: no
    File URL: https://libkey.io/10.1002/mde.4465?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:mgtdec:v:46:y:2025:i:4:p:2381-2387. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www3.interscience.wiley.com/cgi-bin/jhome/7976 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.