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Strategic marketing in food industries

Author

Listed:
  • Ronald W. Cotterill

    (University of Connecticut)

  • Randall E. Westgren

    (McGill University)

Abstract

This article reviews recent literature in industrial organization, strategic marketing, and related fields to develop a general framework for strategic market analysis by agricultural economists. It identifies critical insights from the different disciplinary approaches and explains their relevance for empirically oriented analysis. Placing this conceptual development within the context of recent experience in food industries illustrates that fairly straightforward strategy analysis can provide powerful insights for public and private decision makers in the food system. ©1994 by John Wiley & Sons, Inc.

Suggested Citation

  • Ronald W. Cotterill & Randall E. Westgren, 1994. "Strategic marketing in food industries," Agribusiness, John Wiley & Sons, Ltd., vol. 10(5), pages 431-441.
    • Handle: RePEc:wly:agribz:v:10:y:1994:i:5:p:431-441
    DOI: 10.1002/1520-6297(199409/10)10:5<431::AID-AGR2720100508>3.0.CO;2-S
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    References listed on IDEAS

    as
    1. Jensen, Michael C. & Ruback, Richard S., 1983. "The market for corporate control : The scientific evidence," Journal of Financial Economics, Elsevier, vol. 11(1-4), pages 5-50, April.
    2. Balaji S. Chakravarthy, 1986. "Measuring strategic performance," Strategic Management Journal, Wiley Blackwell, vol. 7(5), pages 437-458, September.
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    Cited by:

    1. Steven S. Vickner & Stephen P. Davies, 2002. "Estimating strategic price response using cointegration analysis: The case of the domestic black and herbal tea industries," Agribusiness, John Wiley & Sons, Ltd., vol. 18(2), pages 131-144.
    2. Hough, J., 1996. "Viewpoint: The Development Of A Strategic Management Model For South African Agricultural Cooperatives," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 35(01), March.

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