Communications Between Organizations And Their Markets In Emerging Economies: A Research Agenda
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Volume (Year): 1 (2010)
Issue (Month): 1 ()
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- Durvasula, Srinivas, et al, 1993. " Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General," Journal of Consumer Research, University of Chicago Press, vol. 19(4), pages 626-36, March.
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