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Communications Between Organizations And Their Markets In Emerging Economies: A Research Agenda

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  • Don E. Schultz

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  • Don E. Schultz, 2010. "Communications Between Organizations And Their Markets In Emerging Economies: A Research Agenda," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 1(1).
    • Handle: RePEc:vul:omefvu:v:1:y:2010:i:1:id:91
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    1. Durvasula, Srinivas, et al, 1993. "Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 626-636, March.
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