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Empirical Study on Retail Investor Motivations in Metaverse Digital Real Estate

Author

Listed:
  • Fariz Helmi Husain Mohd.

    (Universiti Teknologi Malaysia, Jalan Iman, 81310 Skudai, Johor Darul Ta’zim, Malaysia)

  • Razali Muhammad Najib

    (Universiti Teknologi Malaysia, Jalan Iman, 81310 Skudai, Johor Darul Ta’zim, Malaysia)

  • Jamaludin Ain Farhana

    (Universiti Malaya, 50603 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia)

  • Zakaria Siti Radiaton Adawiyah

    (Universiti Teknologi Malaysia, Jalan Iman, 81310 Skudai, Johor Darul Ta’zim, Malaysia)

  • Yassin Azlina Mohd.

    (Universiti Tun Hussein Onn Malaysia, Persiaran Tun Dr. Ismail, 86400 Parit Raja, Johor Darul Ta’zim, Malaysia)

  • Jasimin Tuti Haryati

    (Universiti Teknologi Malaysia, Jalan Iman, 81310 Skudai, Johor Darul Ta’zim, Malaysia)

  • Nazrin Akmal Hakimi

    (Universiti Teknologi Malaysia, Jalan Iman, 81310 Skudai, Johor Darul Ta’zim, Malaysia)

  • Hamid Muhammad Yusaimi

    (Universiti Teknologi Malaysia, Jalan Iman, 81310 Skudai, Johor Darul Ta’zim, Malaysia)

Abstract

This study explores the motivations of retail investors in Metaverse digital real estate, a rapidly evolving sector that fundamentally differs from traditional real estate investments. Using quantitative analysis and Principal Component Analysis (PCA), the research identifies key factors influencing investor behavior, including risk tolerance, technological literacy, and confidence in regulatory frameworks. The findings highlight the transformative role of advanced technologies such as AR, VR, and blockchain in shaping investment decisions, emphasizing their ability to enhance engagement, security, and monetization opportunities in virtual environments. Demographic trends reveal a dominance of younger, higher-income investors, driven by speculative growth opportunities and a preference for innovative, interactive platforms. Challenges such as security concerns, regulatory uncertainty, and the nascent nature of the digital ecosystem emerge as critical barriers to broader adoption. The study underscores the need for robust governance, enhanced digital trust, and adaptive investment strategies to unlock the full potential of the Metaverse real estate market. These insights offer a foundation for future research and policy-making, guiding stakeholders in navigating this dynamic digital frontier.

Suggested Citation

  • Fariz Helmi Husain Mohd. & Razali Muhammad Najib & Jamaludin Ain Farhana & Zakaria Siti Radiaton Adawiyah & Yassin Azlina Mohd. & Jasimin Tuti Haryati & Nazrin Akmal Hakimi & Hamid Muhammad Yusaimi, 2025. "Empirical Study on Retail Investor Motivations in Metaverse Digital Real Estate," Real Estate Management and Valuation, Sciendo, vol. 33(2), pages 97-108.
    • Handle: RePEc:vrs:remava:v:33:y:2025:i:2:p:97-108:n:1008
    DOI: 10.2478/remav-2025-0018
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    More about this item

    Keywords

    metaverse; retails; digital; real estate; Malaysia;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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