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Impact of Digitalization on Visual Arts Consumers’ Behavior during the COVID-19 Pandemic: Generational Perspective of Art Management

Author

Listed:
  • Szostak Michał

    (1 University of Social Sciences, Poland)

  • Baghzou Djalel

    (2 University of Salah Boubnider Constantine, Algeria)

  • Kamran Muhammad

    (3 Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi, Poland)

  • Bouameur Assala Belsem

    (4 University of Salah Boubnider Constantine, Algeria)

Abstract

The virtualization of the aesthetic experience influences the scope of artistry and creativity of visual artwork and the quality of participation in visual arts. Due to variances in perception qualities between individuals belonging to particular generations, this article aims to assess the impact of the participation form (physical/traditional or digital) on the aesthetic situation of recipients from certain generations. The quality of participation in visual arts was assessed using ten criteria.

Suggested Citation

  • Szostak Michał & Baghzou Djalel & Kamran Muhammad & Bouameur Assala Belsem, 2023. "Impact of Digitalization on Visual Arts Consumers’ Behavior during the COVID-19 Pandemic: Generational Perspective of Art Management," Journal of Intercultural Management, Sciendo, vol. 15(2), pages 45-77, June.
    • Handle: RePEc:vrs:joinma:v:15:y:2023:i:2:p:45-77:n:1
    DOI: 10.2478/joim-2023-0007
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    References listed on IDEAS

    as
    1. Brian J. Hracs, 2015. "Cultural Intermediaries in the Digital Age: The Case of Independent Musicians and Managers in Toronto," Regional Studies, Taylor & Francis Journals, vol. 49(3), pages 461-475, March.
    2. Elodie Jarrier & Dominique Bourgeon-Renault, 2019. "Le rôle des dispositifs numériques de médiation dans la satisfaction des publics de musée d’art," Post-Print hal-02276274, HAL.
    3. Alexander Arkhangelsky & Anna Novikova, 2021. "A Transmedia Turn in Educational Strategies: Storytelling in Teaching Literature to School Students," Voprosy obrazovaniya / Educational Studies Moscow, National Research University Higher School of Economics, issue 2, pages 63-81.
    4. Stefanie Proksch-Weilguni, 2019. "Performing art history: continuities of Romanian art practices in post-communist performance," Journal of Contemporary Central and Eastern Europe, Taylor & Francis Journals, vol. 27(1), pages 99-120, January.
    5. Michał Szostak, 2022. "Art management during the COVID-19 pandemic: visual arts creator perspective," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(2), pages 10-22, December.
    6. Michał Szostak, 2022. "Peculiarities of values transfer among countries via arts digitalization," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(1), pages 10-49, September.
    7. Michal Szostak, 2021. "Post-communist Burden Influence on the Perception of Crea-tive Identities: Consequences for Managers and Leaders," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 282-302.
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    More about this item

    Keywords

    humanistic management; management aesthetics; generation differences; consumer behavior; creativity; visual arts; participation in arts; aesthetic situation; receiving process; art perception;
    All these keywords.

    JEL classification:

    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • P52 - Political Economy and Comparative Economic Systems - - Comparative Economic Systems - - - Comparative Studies of Particular Economies
    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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