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Consumers’ Competences as a Stimulant of Sustainable Consumption

Author

Listed:
  • Kiełczewski Dariusz

    (University of Bialystok, Faculty of Economics and Management, M. Skłodowskiej-Curie St 14, 15-097 Białystok, Poland)

  • Bylok Felicjan

    (Czestochowa University of Technology (CUT), Faculty of Management, Armii Krajowej St 19 B, 42-200Częstochowa, Poland)

  • Dąbrowska Anna

    (IBRKK – Institute for Market, Consumption and Business Cycles Research, Al. Jerozolimskie 87, 02-001Warszawa, Poland)

  • Janoś-Kresło Mirosława

    (SGH Warsaw School of Economics, Collegium of Management and Finance, al. Niepodległości 162, 02-554 Warszawa, Poland)

  • Ozimek Irena

    (Warsaw University of Life Science – SGGW, Faculty of Economic Sciences, Department of European Policy and Marketing, Nowoursynowska St 166, 02-787Warszawa, Poland)

Abstract

The paper contains considerations on the issue of sustainable consumption whose stimulator may be consumer competences. The problem can be examined in the cognitive, emotional and behavioural dimensions. Besides the theoretical approach, the authors have presented findings of the research carried out for the purposes of the project “Consumer Competences as a Stimulant of Innovative Behaviours and Sustainable Consumption” (2011/03/B/HS4/04417) financed from resources provided by the National Science Centre. The research involved a research sample of 1,000 Poles meeting specific criteria established by the authors. The obtained empirical material allowed for the construction of the consumer competence index which took into account the following variables: Knowledge of the consumer’s rights and ways of use thereof (Knowledge), Planning measured with the following variables (Planning), Making rational consumption choices measured with the following variables (Rationality), Autonomy of choices measured with the following variables (Sovereignty). Three groups of consumers were singled out and characterised in the study, namely: highly competent consumers, consumers with a medium level of competences, and consumers with low competences.

Suggested Citation

  • Kiełczewski Dariusz & Bylok Felicjan & Dąbrowska Anna & Janoś-Kresło Mirosława & Ozimek Irena, 2017. "Consumers’ Competences as a Stimulant of Sustainable Consumption," Folia Oeconomica Stetinensia, Sciendo, vol. 17(2), pages 97-114, December.
    • Handle: RePEc:vrs:foeste:v:17:y:2017:i:2:p:97-114:n:7
    DOI: 10.1515/foli-2017-0021
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    References listed on IDEAS

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    1. John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Oxford University Press, vol. 26(3), pages 183-213, December.
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    More about this item

    Keywords

    consumer competences; sustainable consumption; consumer competence index; groups of consumers;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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