IDEAS home Printed from https://ideas.repec.org/a/vrs/ejothr/v8y2017i2p117-129n2.html
   My bibliography  Save this article

Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework

Author

Listed:
  • Jones Kayleigh

    (Department of Events & Leisure, Faculty of Management, Bournemouth University, Dorset House, Talbot Campus, Fern Barrow, BH12 5BB, Poole, Dorset, United Kingdom)

  • Moital Miguel

    (Department of Events & Leisure, Faculty of Management, Bournemouth University, UK)

Abstract

This research explored the techniques employed by event managers to create event prestige value for VIPs in a corporate events context. Research on prestige has mainly focused on the attributes that deliver prestige value (the prestige values). However, by focusing on those delivering prestige (as opposed to the recipients of prestige), this research identified two deeper, less explicit mechanisms required to deliver prestigious experiences, labelled Interaction and Principles. By identifying a more comprehensive set of techniques, those designing VIP experiences will be better equipped to satisfy the prestige needs of VIPs.

Suggested Citation

  • Jones Kayleigh & Moital Miguel, 2017. "Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 8(2), pages 117-129, December.
    • Handle: RePEc:vrs:ejothr:v:8:y:2017:i:2:p:117-129:n:2
    DOI: 10.1515/ejthr-2017-0010
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/ejthr-2017-0010
    Download Restriction: no
    File URL: https://libkey.io/10.1515/ejthr-2017-0010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Xavier Drèze & Joseph C. Nunes, 2009. "Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(6), pages 890-905, April.
    2. Lan Jiang & JoAndrea Hoegg & Darren W. Dahl, 2013. "Consumer Reaction to Unearned Preferential Treatment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(3), pages 412-427.
    3. Keke Hiller & Matthias D. Mahlendorf & J�rgen Weber, 2014. "Management Accountants' Occupational Prestige Within the Company: A Social Identity Theory Perspective," European Accounting Review, Taylor & Francis Journals, vol. 23(4), pages 671-691, December.
    4. Chao, Angela & Schor, Juliet B., 1998. "Empirical tests of status consumption: Evidence from women's cosmetics," Journal of Economic Psychology, Elsevier, vol. 19(1), pages 107-131, February.
    5. William M. Dugger, 1980. "Corporate Bureaucracy: The Incidence of the Bureaucratic Process," Journal of Economic Issues, Taylor & Francis Journals, vol. 14(2), pages 399-409, June.
    6. Bagwell, Laurie Simon & Bernheim, B Douglas, 1996. "Veblen Effects in a Theory of Conspicuous Consumption," American Economic Review, American Economic Association, vol. 86(3), pages 349-373, June.
    7. Loch, Christoph & Yaziji, Michael & Langen, Christian, 2001. "The fight for the alpha position:: Channeling status competition in organizations," European Management Journal, Elsevier, vol. 19(1), pages 16-25, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Omer Gokcekus & Yui Suzuki, 2014. "Is there a Corruption-effect on Conspicuous Consumption?," Margin: The Journal of Applied Economic Research, National Council of Applied Economic Research, vol. 8(3), pages 215-235, August.
    2. Friedrichsen, Jana, 2013. "Image concerns and the provision of quality," Discussion Papers, Research Unit: Market Behavior SP II 2013-211, WZB Berlin Social Science Center.
    3. Banik, Shanta & Gao, Yongqiang & Rabbanee, Fazlul K., 2019. "Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context," Journal of Business Research, Elsevier, vol. 96(C), pages 125-134.
    4. Raghunath Singh Rao & Richard Schaefer, 2013. "Conspicuous Consumption and Dynamic Pricing," Marketing Science, INFORMS, vol. 32(5), pages 786-804, September.
    5. Sugata Marjit & Arijit Mukherjee & Koushik Kumar Hati, 2015. "Relative Social Status and Conflicting Measures of Poverty: A Behavioural Analytical Model," Discussion Papers 2015-02, University of Nottingham, GEP.
    6. Gurzki, Hannes & Woisetschläger, David M., 2017. "Mapping the luxury research landscape: A bibliometric citation analysis," Journal of Business Research, Elsevier, vol. 77(C), pages 147-166.
    7. Kangsik Choi, 2014. "A Note On Pricing Of Product Quality For Status Concerns," Bulletin of Economic Research, Wiley Blackwell, vol. 66(4), pages 333-345, October.
    8. McClure, James & Kumcu, Erdogan, 2008. "Promotions and product pricing: Parsimony versus Veblenesque demand," Journal of Economic Behavior & Organization, Elsevier, vol. 65(1), pages 105-117, January.
    9. Anna Ray & Antoine Vatan, 2013. "Demand for Luxury Goods in a World of Income Disparities," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00959398, HAL.
    10. Chi, Feng & Yang, Nathan, 2010. "Wealth and Status: Analyzing the Perceived Attractiveness of 2010 FIFA World Cup Players," MPRA Paper 23881, University Library of Munich, Germany.
    11. Guido Candela & Massimiliano Castellani & Pierpaolo Pattitoni, 2012. "Tribal art market: signs and signals," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(4), pages 289-308, November.
    12. Lu, Zhi & Mattila, Anna & Liu, Stephanie Q., 2021. "When customers like preferential recovery (and when not)?," Annals of Tourism Research, Elsevier, vol. 87(C).
    13. Shen, Bin & Qian, Rongrong & Choi, Tsan-Ming, 2017. "Selling luxury fashion online with social influences considerations: Demand changes and supply chain coordination," International Journal of Production Economics, Elsevier, vol. 185(C), pages 89-99.
    14. Wilfred Amaldoss & Sanjay Jain, 2002. "An Analysis of the Impact of Social Factors on Purchase Behavior," Review of Marketing Science Working Papers 2-1-1021, Berkeley Electronic Press.
    15. Friedrichsen, Jana, 2016. "Signals sell: Designing a product line when consumers have social image concerns," Discussion Papers, Research Unit: Market Behavior SP II 2016-202, WZB Berlin Social Science Center.
    16. Jisu J. Kim & Lena Steinhoff & Robert W. Palmatier, 2021. "An emerging theory of loyalty program dynamics," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 71-95, January.
    17. Choi, Sunhwa & Yi, Youjae & Zhao, Xiaohong, 2024. "The human touch vs. AI efficiency: How perceived status, effort, and loyalty shape consumer satisfaction with preferential treatment," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    18. Kármen Kovács, 2015. "The Effects and Consequences of Simultaneously Arising Different Network Externalities on the Demand for Status Goods," Metroeconomica, Wiley Blackwell, vol. 66(3), pages 375-396, July.
    19. Lena Steinhoff & Robert W. Palmatier, 2016. "Understanding loyalty program effectiveness: managing target and bystander effects," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 88-107, January.
    20. Yue Yuan & Mary E. Deily & Yuliang Yao, 2022. "Willingness to Pay for Status Signals in Online Luxury Markets," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 668-680, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ejothr:v:8:y:2017:i:2:p:117-129:n:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.