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Attitudes of Children and Youth on the Serbian Business Sector

Author

Listed:
  • Krstić Nataša

    (University of Singidunum, Faculty of Media and Communications, Department of Media and Communication, Republic of Serbia)

  • Piper Danica Čigoja

    (University of Singidunum, Faculty of Media and Communications, Department of Media and Communication, Republic of Serbia)

Abstract

Apart from the increasing attention paid to the role of business in society, with an expanded awareness of the link between the business sector and human rights, over the last decade, there has been a trend of trying to understand the relative impact of businesses on children’s rights. After the promotion of the Children’s Rights and Business Principles in 2012, the impact of the business sector began to be viewed through the diversity of its possible effects on children in the workplace, the marketplace, in the community or in relation to environmental protection. A quantitative survey of children and young people in Serbia conducted via UNICEF’s U-Report platform aiming to test the hypothesis“Are children and youth in Serbia aware of the impact that the business sector has on them?” identified their attitudes that companies can help them in their future development paths, that the greatest area of impact on children’s rights comes from the workplace – by providing decent work for young workers and parents and making future jobs more accessible to young people through education and training programmes.At the same time, the expectation of children and youth in Serbia for greater participation of companies in supporting and realising the rights of children in society was emphasised.

Suggested Citation

  • Krstić Nataša & Piper Danica Čigoja, 2020. "Attitudes of Children and Youth on the Serbian Business Sector," Economic Themes, Sciendo, vol. 58(2), pages 275-289, June.
    • Handle: RePEc:vrs:ecothe:v:58:y:2020:i:2:p:275-289:n:8
    DOI: 10.2478/ethemes-2020-0016
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    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Andrew Crane & Bahar Kazmi, 2010. "Business and Children: Mapping Impacts, Managing Responsibilities," Journal of Business Ethics, Springer, vol. 91(4), pages 567-586, February.
    3. Sekulic, Vesna & Pavlovic, Milica, 2018. "Corporate Social Responsibility in Relations with Social Community: Determinants, Development, Management Aspects," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 64(4), December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    human rights; children’s rights; business impact; Children’s Rights and Business Principles; corporate social responsibility; Serbia;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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