IDEAS home Printed from https://ideas.repec.org/a/vra/journl/v11y2022i1p102-111.html
   My bibliography  Save this article

Price and Distribution Policy of Seaside Holiday Hotels on the Bulgarian Black Sea Coast in the Conditions of the COVID Crisis

Author

Listed:
  • Diyana Boteva

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

The object of this article is pricing and distribution in the hospitality industry, and the subject is the relationship between pricing and distribution policy in seaside holiday hotels. Based on the literature review and direct observations of the author on the activities of seaside holiday hotels on the Bulgarian Black Sea coast, the author aims to reveal the importance of pricing for the successful distribution of the seaside holiday product. A special emphasis is placed on interdependence between pricing and distribution policy of seaside holiday hotels in the conditions of Covid-19 crisis in tourism.

Suggested Citation

  • Diyana Boteva, 2022. "Price and Distribution Policy of Seaside Holiday Hotels on the Bulgarian Black Sea Coast in the Conditions of the COVID Crisis," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 102-111, April.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:1:p:102-111
    as

    Download full text from publisher

    File URL: http://su-varna.org/journal/IJUSV-ESS/2022.11.1/102-111.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kirca, Ahmet H. & Randhawa, Praneet & Talay, M. Berk & Akdeniz, M. Billur, 2020. "The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 421-439.
    2. Gurumurthy Kalyanaram & Russell S. Winer, 1995. "Empirical Generalizations from Reference Price Research," Marketing Science, INFORMS, vol. 14(3_supplem), pages 161-169.
    3. Strauss, Arne K. & Klein, Robert & Steinhardt, Claudius, 2018. "A review of choice-based revenue management: Theory and methods," European Journal of Operational Research, Elsevier, vol. 271(2), pages 375-387.
    4. Anna S. Mattila & Yixing (Lisa) Gao, 2016. "An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 9(2/3), pages 175-185.
    5. Bertini, Marco & Halbheer, Daniel & Koenigsberg, Oded, 2020. "Price and quality decisions by self-serving managers," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 236-257.
    6. World Bank, 2021. "Global Economic Prospects, January 2021," World Bank Publications - Books, The World Bank Group, number 34710.
    7. World Bank, 2021. "Global Economic Prospects, June 2021," World Bank Publications - Books, The World Bank Group, number 35647.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Amirali Nasouri, 2025. "The Impact of Geopolitical Risks on Equity Markets and Financial Stress: A Comparative Analysis of Emerging and Advanced Economies," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 30-41.
    2. Torres-Brito, David Israel & Cruz-Aké, Salvador & Venegas-Martínez, Francisco, 2023. "Impacto de los contaminantes por gases de efecto invernadero en el crecimiento económico en 86 países (1990-2019): Sobre la curva inversa de Kuznets [Impact of the Effect of Greenhouse Gas Pollutan," MPRA Paper 119031, University Library of Munich, Germany.
    3. Karzan Mahdi Ghafour & Abdulqadir Rahomee Ahmed Aljanabi, 2023. "The role of forecasting in preventing supply chain disruptions during the COVID-19 pandemic: a distributor-retailer perspective," Operations Management Research, Springer, vol. 16(2), pages 780-793, June.
    4. Jacob A. Jordaan, 2023. "Firm‐level characteristics and the impact of COVID‐19: Examining the effects of foreign ownership and international trade," The World Economy, Wiley Blackwell, vol. 46(7), pages 1967-1998, July.
    5. Partha Chatterjee & Aakash Dev, 2023. "Labour Market Dynamics and Worker Flows in India: Impact of Covid-19," The Indian Journal of Labour Economics, Springer;The Indian Society of Labour Economics (ISLE), vol. 66(1), pages 299-327, March.
    6. Kose M. Ayhan & Ohnsorge Franziska & Sugawara Naotaka, 2022. "A Mountain of Debt: Navigating the Legacy of the Pandemic," Journal of Globalization and Development, De Gruyter, vol. 13(2), pages 233-268, December.
    7. Jose Cuesta & Lucia Madrigal & Natalia Pecorari, 2024. "Social sustainability, poverty and income: An empirical exploration," Journal of International Development, John Wiley & Sons, Ltd., vol. 36(3), pages 1789-1816, April.
    8. Giovanni Antonio COSSIGA, 2025. "The Theory of Economic Sustainability in a Scenario Influenced by Inflation or Deflation," Review of European Studies, Canadian Center of Science and Education, vol. 15(3), pages 1-1, January.
    9. Julia M. Puaschunder, 2022. "Finance after the Great Reset: Resilience Finance, Responsible Investment and Finance Politics," RAIS Conference Proceedings 2022-2024 0221, Research Association for Interdisciplinary Studies.
    10. Quintero Gutiérrez, Laura Victoria & García Rendón, John & Gutiérrez Gómez, Alejandro, 2024. "Impact of COVID-19 preventive measures on electricity demand: Evidence from Colombia," Socio-Economic Planning Sciences, Elsevier, vol. 95(C).
    11. Gbenga Wilfred Akinola & Abieyuwa Ohonba, 2024. "The Effects of External Debt and Foreign Direct Investment on Economic Growth in Nigeria," Economies, MDPI, vol. 12(6), pages 1-23, June.
    12. Valle Quintana Facundo Marcelo, 2023. "Argentina post COVID: commodity boom o commodity doom?," Asociación Argentina de Economía Política: Working Papers 4696, Asociación Argentina de Economía Política.
    13. Cirera,Xavier & Vargas Da Cruz,Marcio Jose & Grover,Arti Goswami & Iacovone,Leonardo & Medvedev,Denis & Pereira Lopez,Mariana De La Paz & Reyes,Santiago, 2021. "Firm Recovery during COVID-19 : Six Stylized Facts," Policy Research Working Paper Series 9810, The World Bank.
    14. World Bank Group, 2021. "Supporting Firms in Restructuring and Recovery," World Bank Publications - Reports 35551, The World Bank Group.
    15. Esha Zaveri & Anders Jägerskog & Jason Russ & Amjad Khan & Richard Damania & Edoardo Borgomeo, 2021. "Ebb and Flow, Volume 1," World Bank Publications - Books, The World Bank Group, number 36089.
    16. Kose, M. Ayhan & Kurlat, Sergio & Ohnsorge, Franziska & Sugawara, Naotaka, 2022. "A cross-country database of fiscal space," Journal of International Money and Finance, Elsevier, vol. 128(C).
    17. M. Ayhan Kose & Franziska Ohnsorge, 2023. "Slowing Growth: More Than a Rough Patch," CAMA Working Papers 2023-23, Centre for Applied Macroeconomic Analysis, Crawford School of Public Policy, The Australian National University.
    18. World Bank & UNESCO, 2023. "Education Finance Watch 2023," World Bank Publications - Reports 40610, The World Bank Group.
    19. repec:ocp:ppaper:pb48-21 is not listed on IDEAS
    20. Tuhin G M Al Mamun & Ehsanullah & Md Sharif Hassan & Mohd Faizal Yusof & Md Aminul Islam & Naharin Binte Rab, 2025. "Fiscal Policy and Household Savings in Central Europe (Poland, Croatia, and Slovak Republic) -- A Markov Switching VAR with Covid Shock," Papers 2502.14041, arXiv.org, revised Mar 2025.
    21. Kilic Celik, Sinem & Kose, M. Ayhan & Ohnsorge, Franziska & Ruch, Franz, 2023. "Potential Growth: A Global Database," CEPR Discussion Papers 18061, C.E.P.R. Discussion Papers.

    More about this item

    Keywords

    seaside hotels; price; pricing policy; distribution policy; Covid-19;
    All these keywords.

    JEL classification:

    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:journl:v:11:y:2022:i:1:p:102-111. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevecea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.