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Building Capability for Organizational Success: An Emerging Market Perspective

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  • Kwaku Appiah-Adu
  • Bernard Okpattah
  • George Kofi Amoako

Abstract

In the world of business, developing the capability to succeed in the marketplace is a sine qua non for most organizations. An examination of studies on firm competitiveness indicates that market orientation, outsourcing, and technology transfer provide firms with the basis for building capability to succeed in the business environment. Nonetheless, in a developing nation context, the comparative influences of market orientation, outsourcing, and technology transfer on organizational success among foreign and local firms when considered together in a combined framework is yet to be investigated empirically. To gain clearer insights, three pathways through which market orientation, outsourcing, and technology transfer improve organizational success in Ghana are postulated. Findings of this study suggest that among foreign and Ghanaian businesses, there are variations in the contributions of market orientation, outsourcing, and technology transfer to developing capability and impacting on organizational success.

Suggested Citation

  • Kwaku Appiah-Adu & Bernard Okpattah & George Kofi Amoako, 2018. "Building Capability for Organizational Success: An Emerging Market Perspective," Journal of African Business, Taylor & Francis Journals, vol. 19(1), pages 86-104, January.
    • Handle: RePEc:taf:wjabxx:v:19:y:2018:i:1:p:86-104
    DOI: 10.1080/15228916.2017.1346335
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    References listed on IDEAS

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    1. Gregory G. Dess & Richard B. Robinson, 1984. "Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit," Strategic Management Journal, Wiley Blackwell, vol. 5(3), pages 265-273, July.
    2. Narula, Rajneesh, 2004. "Understanding absorptive capacities in an "innovation systems" context: consequences for economic and employment growth," Research Memorandum 004, Maastricht University, Maastricht Economic Research Institute on Innovation and Technology (MERIT).
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    1. Šimičević, Vanja & Jurić, Višnja & Ćurlin, Tamara, 2020. "Fear at Delivering Presentations: Relations to Age," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 37-49, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    2. Amankwah-Amoah, Joseph & Hinson, Robert E. & Honyenuga, Ben & Lu, Yingfa, 2019. "Accounting for the transitions after entrepreneurial business failure: An emerging market perspective," Structural Change and Economic Dynamics, Elsevier, vol. 50(C), pages 148-158.
    3. Amankwah-Amoah, Joseph & Hinson, Robert E., 2019. "Contextual influences on new technology ventures: A study of domestic firms in Ghana," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 289-296.

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