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Understanding online purchase intentions: contributions from technology and trust perspectives

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  • Hans van der Heijden
  • Tibert Verhagen
  • Marcel Creemers

Abstract

This paper explores factors that influence consumer's intentions to purchase online at an electronic commerce website. Specifically, we investigate online purchase intention using two different perspectives: a technology-oriented perspective and a trust-oriented perspective. We summarise and review the antecedents of online purchase intention that have been developed within these two perspectives. An empirical study in which the contributions of both perspectives are investigated is reported. We study the perceptions of 228 potential online shoppers regarding trust and technology and their attitudes and intentions to shop online at particular websites. In terms of relative contributions, we found that the trust-antecedent ‘perceived risk’ and the technology-antecedent ‘perceived ease-of-use’ directly influenced the attitude towards purchasing online.

Suggested Citation

  • Hans van der Heijden & Tibert Verhagen & Marcel Creemers, 2003. "Understanding online purchase intentions: contributions from technology and trust perspectives," European Journal of Information Systems, Taylor & Francis Journals, vol. 12(1), pages 41-48, March.
    • Handle: RePEc:taf:tjisxx:v:12:y:2003:i:1:p:41-48
    DOI: 10.1057/palgrave.ejis.3000445
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    Cited by:

    1. Eunyoung Kim & Sung Eun Park, 2023. "The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 269-287, June.
    2. Haili Yang & Yueyue Luo & Yunhua Qiu & Jiantao Zou & Mohammad Masukujjaman & Abdullah Mohammed Ibrahim, 2023. "Modeling the Enablers of Consumers’ E-Shopping Behavior: A Multi-Analytic Approach," Sustainability, MDPI, vol. 15(8), pages 1-28, April.
    3. Zhe, Lv & Jie, Wu & Yuan, He, 2023. "The effect of place attachment of geographical indication agricultural products on repurchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    4. Huawei Tian, 2023. "Does consumer social responsibility augment corporate social responsibility: A reciprocal analysis of external stakeholder from stakeholder theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 968-978, March.
    5. Dzandu, Michael D., 2023. "Antecedent, behaviour, and consequence (a-b-c) of deploying the contact tracing app in response to COVID-19: Evidence from Europe," Technological Forecasting and Social Change, Elsevier, vol. 187(C).

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