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Haier's Survival Strategy to Compete with World Giants

  • Yuping Du
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    The aim of this paper is to analyze the internationalization of Chinese companies; in particular, the very successful case - the Haier Group. This paper focuses on using a case study methodology to analyze Haier's survival strategy to compete with world giants. The following issues have been addressed to meet the respective objects: first, the Uppsala stages model and Haier's internationalization process; secondly, analysis and evaluation of Haier's strategic internationalization, using Dawar and Frost's survival strategy theory to compare with Haier's internationalization strategy; and finally, to explore the motives underlying Haier's entry strategy and development.

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    File URL: http://www.tandfonline.com/doi/abs/10.1080/1476528032000066703B
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    Article provided by Taylor & Francis Journals in its journal Journal of Chinese Economic and Business Studies.

    Volume (Year): 1 (2003)
    Issue (Month): 2 ()
    Pages: 259-266

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    Handle: RePEc:taf:jocebs:v:1:y:2003:i:2:p:259-266
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    1. Otto Andersen, 1993. "On the Internationalization Process of Firms: A Critical Analysis," Journal of International Business Studies, Palgrave Macmillan, vol. 24(2), pages 209-231, June.
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