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Haier's Survival Strategy to Compete with World Giants

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  • Yuping Du

Abstract

The aim of this paper is to analyze the internationalization of Chinese companies; in particular, the very successful case - the Haier Group. This paper focuses on using a case study methodology to analyze Haier's survival strategy to compete with world giants. The following issues have been addressed to meet the respective objects: first, the Uppsala stages model and Haier's internationalization process; secondly, analysis and evaluation of Haier's strategic internationalization, using Dawar and Frost's survival strategy theory to compare with Haier's internationalization strategy; and finally, to explore the motives underlying Haier's entry strategy and development.

Suggested Citation

  • Yuping Du, 2003. "Haier's Survival Strategy to Compete with World Giants," Journal of Chinese Economic and Business Studies, Taylor & Francis Journals, vol. 1(2), pages 259-266.
  • Handle: RePEc:taf:jocebs:v:1:y:2003:i:2:p:259-266
    DOI: 10.1080/1476528032000066703B
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    References listed on IDEAS

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    1. Otto Andersen, 1993. "On the Internationalization Process of Firms: A Critical Analysis," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 24(2), pages 209-231, June.
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    Cited by:

    1. Liu, Xiaming & Xiao, Wen & Huang, Xianhai, 2008. "Bounded entrepreneurship and internationalisation of indigenous Chinese private-owned firms," International Business Review, Elsevier, vol. 17(4), pages 488-508, August.

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