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Countryside Preferences: Exploring Individuals' Willingness to Pay for the Conservation of the Traditional Farm Landscape

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  • Peter Howley
  • Stephen Hynes
  • Cathal O Donoghue

Abstract

This paper explored individuals' attitudes towards the traditional farm landscape and using the contingent valuation method (CVM) their willingness to pay (WTP) for agricultural activities aimed at its protection. Analysis of consumer attitudes towards the countryside can provide information from which policy-makers can ascertain if policy measures aimed at enhancing and protecting the rural landscape are in line with citizens' views and expectations. Results from a Generalized Tobit Interval model suggest that attitudes regarding the importance of particular landscape attributes have a differential impact on WTP. A variety of background variables and whether individuals live in the countryside were also found to strongly influence WTP. More generally, the results would indicate broad public support for second pillar objectives under the Common Agricultural Policy (CAP) such as the protection of the traditional farm landscape.

Suggested Citation

  • Peter Howley & Stephen Hynes & Cathal O Donoghue, 2012. "Countryside Preferences: Exploring Individuals' Willingness to Pay for the Conservation of the Traditional Farm Landscape," Landscape Research, Taylor & Francis Journals, vol. 37(6), pages 703-719, December.
  • Handle: RePEc:taf:clarxx:v:37:y:2012:i:6:p:703-719
    DOI: 10.1080/01426397.2011.637619
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    References listed on IDEAS

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    1. Anna Alberini & Maureen Cropper & Alan Krupnick & Nathalie Simon, 2006. "Willingness to pay for mortality risk reductions: Does latency matter?," Journal of Risk and Uncertainty, Springer, vol. 32(3), pages 231-245, May.
    2. Timothy C. Haab & Kenneth E. McConnell, 2002. "Valuing Environmental and Natural Resources," Books, Edward Elgar Publishing, number 2427.
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    1. repec:eee:touman:v:39:y:2013:i:c:p:62-70 is not listed on IDEAS

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