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Two valuation questions in one survey: is it a recipe for sequencing and instrument context effects?

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  • Kelly Giraud
  • John B. Loomis Richard
  • L. Johnson

Abstract

Economic theory suggests that willingness to pay for two goods independently offered should remain unchanged when the survey instrument changes slightly. Four survey treatments consisting of comprehensive good and a subset of that good were used. The surveys alternated in the question ordering and in the embedded good which accompanied the comprehensive good. We tested for sequencing and instrument context effects using both a combined and split sample designs. In the combined sample case we found some evidence to sequencing effects in the data containing the first subset good. Likelihood ratio tests indicated that sequencing did not effect scale or location of parameters. In the test for instrument context effects, evidence was found indicating context does effect willingness to pay estimates.

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  • Kelly Giraud & John B. Loomis Richard & L. Johnson, 1999. "Two valuation questions in one survey: is it a recipe for sequencing and instrument context effects?," Applied Economics, Taylor & Francis Journals, vol. 31(8), pages 957-964.
    • Handle: RePEc:taf:applec:v:31:y:1999:i:8:p:957-964
    DOI: 10.1080/000368499323670
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    References listed on IDEAS

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    1. W. Michael Hanemann, 1989. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Response Data: Reply," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(4), pages 1057-1061.
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    4. Carson Richard T. & Mitchell Robert Cameron, 1995. "Sequencing and Nesting in Contingent Valuation Surveys," Journal of Environmental Economics and Management, Elsevier, vol. 28(2), pages 155-173, March.
    5. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    6. Boyle Kevin J. & Welsh Michael P. & Bishop Richard C., 1993. "The Role of Question Order and Respondent Experience in Contingent-Valuation Studies," Journal of Environmental Economics and Management, Elsevier, vol. 25(1), pages 80-99, July.
    7. Kahneman, Daniel & Knetsch, Jack L., 1992. "Valuing public goods: The purchase of moral satisfaction," Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pages 57-70, January.
    8. Timothy Park & John B. Loomis & Michael Creel, 1991. "Confidence Intervals for Evaluating Benefits Estimates from Dichotomous Choice Contingent Valuation Studies," Land Economics, University of Wisconsin Press, vol. 67(1), pages 64-73.
    9. Raymond J. Kopp, 1992. "Why existence value should be used in cost-benefit analysis," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 11(1), pages 123-130.
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    Cited by:

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    2. Giraud, Kelly L. & Herrmann, Mark L., 2000. "An Investigation into Travel Cost Measurement," Western Region Archives 321675, Western Region - Western Extension Directors Association (WEDA).
    3. Diane Dupont, 2003. "CVM Embedding Effects When There Are Active, Potentially Active and Passive Users of Environmental Goods," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 25(3), pages 319-341, July.

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