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Improvement of approaches to the strategic development management of enterprise

Author

Listed:
  • Valentina Mikhailovna Repnikova

    (Plekhanov Russian University of Economics, Russian Federation)

  • Olga Nicolaevna Bykova

    (Plekhanov Russian University of Economics, Russian Federation)

  • Pavel Victorovich Stroev

    (Financial University under the Government of the Russian Federation, Russian Federation)

  • Dmitry Evgenievich Morkovkin

    (Financial University under the Government of the Russian Federation, Russian Federation)

  • Svetlana Nikolaevna Kurbakova

    (Moscow Aviation Institute, Russian Federation)

Abstract

Strategic development management currently does not fully meet the needs of the enterprise. One of the reasons is that strategic development methods are not ideal and not developed from the standpoint of their practical application. As a consequence, the results of their application are unsatisfactory. The purpose of this article is to improve approaches to the strategic development management of the enterprise. The authors examine in detail the concept of strategic development of the enterprise. In the course of the study, a scheme of the strategy formation process was developed, which allows establishing the relationship of its main structural elements. It is revealed that the organization of service activities of enterprises is still focused on service, rather than the product itself. It is established that the lack of innovation, outdated range and the inability of enterprises to respond quickly to changes in the market environment are the main reasons for the fall in demand for products.

Suggested Citation

  • Valentina Mikhailovna Repnikova & Olga Nicolaevna Bykova & Pavel Victorovich Stroev & Dmitry Evgenievich Morkovkin & Svetlana Nikolaevna Kurbakova, 2020. "Improvement of approaches to the strategic development management of enterprise," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 301-312, September.
    • Handle: RePEc:ssi:jouesi:v:8:y:2020:i:1:p:301-312
    DOI: 10.9770/jesi.2020.8.1(21)
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    References listed on IDEAS

    as
    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    2. Kostadin Koroutchev & Silvia T. Acuña & Marta N. Gómez, 2013. "The Social Environment as a Determinant for the Impact of the Big Five Personality Factors and the Group’s Performance," International Journal of Human Capital and Information Technology Professionals (IJHCITP), IGI Global, vol. 4(1), pages 1-8, January.
    3. E.Y. Nikolskaya & N.I. Kovaleva & M.E. Uspenskaya & N.I. Makshakova & E.N. Lysoivanenko & K.A. Lebedev, 2018. "Innovative Quality Improvements in Hotel Services," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 489-498.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    management; strategic development; enterprise; product mix; products; demand;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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