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Web 2.0 service adoption and entrepreneurial orientation

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  • Seongbae Lim
  • Silvana Trimi
  • Hong-Hee Lee

Abstract

The purpose of this study is to investigate the relationship between Web 2.0 service adoption and entrepreneurial orientation (EO). For this purpose, this article conducted multivariate analysis of variance (MANOVA) using Web 2.0 service adoption groups (high and low adopters) as an independent variable and EO as dependent variable, measured with four variables: innovativeness, risk taking, autonomy, and competitive aggressiveness. The results show that there are significant differences in EO, overall and for each dimension, between the two groups (high adopters/low adopters of Web 2.0). High adopters of Web 2.0 have a stronger EO in terms of all the four of the individual EO dimensions. Copyright Springer-Verlag 2010

Suggested Citation

  • Seongbae Lim & Silvana Trimi & Hong-Hee Lee, 2010. "Web 2.0 service adoption and entrepreneurial orientation," Service Business, Springer;Pan-Pacific Business Association, vol. 4(3), pages 197-207, December.
    • Handle: RePEc:spr:svcbiz:v:4:y:2010:i:3:p:197-207
    DOI: 10.1007/s11628-010-0097-z
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    References listed on IDEAS

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    1. Lee, Sang M. & Peterson, Suzanne J., 2000. "Culture, entrepreneurial orientation, and global competitiveness," Journal of World Business, Elsevier, vol. 35(4), pages 401-416, January.
    2. Jeffrey G. Covin & Dennis P. Slevin, 1989. "Strategic management of small firms in hostile and benign environments," Strategic Management Journal, Wiley Blackwell, vol. 10(1), pages 75-87, January.
    3. Danny Miller, 1983. "The Correlates of Entrepreneurship in Three Types of Firms," Management Science, INFORMS, vol. 29(7), pages 770-791, July.
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