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Unterstützung von verbundorientierten Sortimentsentscheidungen durch eine Sortimentserfolgsrechnung

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  • Peter Recht

    (Universität Dortmund)

  • Stefan Zeisel

    (Universität Dortmund)

Abstract

Summary In order to meet the consumer-needs and to improve their efficiency, many manufacturers of consumer goods and retailers are concerned with new management techniques, such as the Efficient Consumer Response and category-management. In this paper it is argued by means of four theses that new performance ratios, that take the interdependencies within an assortment into account, form a crucial basis for a successful introduction of these techniques. An accounting system for assortments that supports the decision of selecting the best set of products or services conSidering interdependencies is presented. Moreover, the implementation of these new performance indicators is shown for the elimination decision of products.

Suggested Citation

  • Peter Recht & Stefan Zeisel, 1998. "Unterstützung von verbundorientierten Sortimentsentscheidungen durch eine Sortimentserfolgsrechnung," Schmalenbach Journal of Business Research, Springer, vol. 50(5), pages 462-478, May.
    • Handle: RePEc:spr:sjobre:v:50:y:1998:i:5:d:10.1007_bf03371516
    DOI: 10.1007/BF03371516
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    References listed on IDEAS

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    1. Roger Betancourt & David Gautschi, 1990. "Demand Complementarities, Household Production, and Retail Assortments," Marketing Science, INFORMS, vol. 9(2), pages 146-161.
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