IDEAS home Printed from https://ideas.repec.org/a/spr/qualqt/v55y2021i6d10.1007_s11135-021-01094-x.html
   My bibliography  Save this article

Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis

Author

Listed:
  • Jegatheesan Rajadurai

    (Universiti Tenaga Nasional)

  • Wan Noordiana Wan Hanafi

    (Universiti Tenaga Nasional)

  • Vathana Bathmanathan

    (Universiti Tenaga Nasional)

  • Salina Daud

    (Universiti Tenaga Nasional)

  • Nurnazurah Azami

Abstract

The use of non-biodegradable products, along with products that deplete natural global resources, has been detrimental to the sustainability of our environment. The Nexus generation is becoming the dominant consumer demographic, but because it will be the main consumer group, its purchasing trends need to be monitored to ensure its consumption patterns do not negatively affect the environment. To address this problem, this study aimed to capture the indicators that represent Nexus Eco-Purchasing Behavior and to establish a Nexus Eco-Purchasing Behaviour Index (NEPBI) using Partial Least Square analysis for Malaysia as a whole and for each of the five zones in Malaysia, namely the Northern, Middle, Southern, Eastern and East Malaysia zones. The study involved a preliminary review of the literature pertaining to Nexus behaviors, a focus group discussion with Nexus, expert opinion interviews, a pilot study and a survey. The indicators used in this study to represent NEPBI are environmentally compatible products, recyclable packaged products, minimal damaging products, more expensive products, eco-labelled green products, environmentally friendly brands and a well-informed green consumer. NEPBI can be used by all stakeholders (government, non-governmental organizations, producers and Nexus consumers) in decision making, especially where it involves resource commitments to encourage eco-purchasing behaviour. Having this index will also enable the Malaysian government to create a pathway to developing a green consumer society prepared to meet the United Nations Sustainable Development Goals under the ambit of Goal # 12 which is to ensure sustainable consumption and production patterns.

Suggested Citation

  • Jegatheesan Rajadurai & Wan Noordiana Wan Hanafi & Vathana Bathmanathan & Salina Daud & Nurnazurah Azami, 2021. "Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(6), pages 2017-2039, December.
    • Handle: RePEc:spr:qualqt:v:55:y:2021:i:6:d:10.1007_s11135-021-01094-x
    DOI: 10.1007/s11135-021-01094-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11135-021-01094-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11135-021-01094-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Shahid Hussain & Zhu Fangwei & Ahmed Faisal Siddiqi & Zaigham Ali & Muhammad Salman Shabbir, 2018. "Structural Equation Model for Evaluating Factors Affecting Quality of Social Infrastructure Projects," Sustainability, MDPI, vol. 10(5), pages 1-25, May.
    2. Damien Chaney & Mourad Touzani & Karim Ben Slimane, 2017. "Marketing to the (new) generations: summary and perspectives," Post-Print hal-02047966, HAL.
    3. Nusaibah Mansor & Siti Norbaya Yahaya & Nurul Zarirah Nizam & Yasuo Hoshino, 2014. "Consumers¡¯ Acceptance towards Green Technology in Automotive Industries in Malacca, Malaysia," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 5(1), pages 27-30, January.
    4. Ramayah, T. & Lee, Jason Wai Chow & Mohamad, Osman, 2010. "Green product purchase intention: Some insights from a developing country," Resources, Conservation & Recycling, Elsevier, vol. 54(12), pages 1419-1427.
    5. Mohammad Asif Salam & Murad Ali & Konan Anderson Seny Kan, 2017. "Analyzing Supply Chain Uncertainty to Deliver Sustainable Operational Performance: Symmetrical and Asymmetrical Modeling Approaches," Sustainability, MDPI, vol. 9(12), pages 1-17, November.
    6. Blackorby, Charles & Donaldson, David, 1984. "Social criteria for evaluating population change," Journal of Public Economics, Elsevier, vol. 25(1-2), pages 13-33, November.
    7. Damien Chaney & Mourad Touzani & Karim Ben Slimane, 2017. "Marketing to the (new) generations: summary and perspectives," Post-Print hal-02541232, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hazem Ali & Min Li & Yunhong Hao, 2021. "Purchasing Behavior of Organic Food among Chinese University Students," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
    2. Jorge Vieira & Rui Frade & Raquel Ascenso & Inês Prates & Filipa Martinho, 2020. "Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector," Administrative Sciences, MDPI, vol. 10(4), pages 1-17, December.
    3. Irene (Eirini) Kamenidou & Aikaterini Stavrianea & Evangelia-Zoi Bara, 2020. "Generational Differences toward Organic Food Behavior: Insights from Five Generational Cohorts," Sustainability, MDPI, vol. 12(6), pages 1-25, March.
    4. Cristina Gómez-Román & Maria Luisa Lima & Gloria Seoane & Mónica Alzate & Marcos Dono & José-Manuel Sabucedo, 2020. "Testing Common Knowledge: Are Northern Europeans and Millennials More Concerned about the Environment?," Sustainability, MDPI, vol. 13(1), pages 1-16, December.
    5. Sabina Lissitsa & Ofrit Kol, 2021. "Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention," Electronic Commerce Research, Springer, vol. 21(2), pages 545-570, June.
    6. Pavel Pelech, 2023. "Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?," Central European Business Review, Prague University of Economics and Business, vol. 2023(3), pages 81-101.
    7. Ahsan Akbar & Saqib Ali & Muhammad Azeem Ahmad & Minhas Akbar & Muhammad Danish, 2019. "Understanding the Antecedents of Organic Food Consumption in Pakistan: Moderating Role of Food Neophobia," IJERPH, MDPI, vol. 16(20), pages 1-20, October.
    8. Emilian Dobrescu, 2023. "Modelling Generational Changes : USA as a Study Case," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(3), pages 17-39, October.
    9. Mirza Mohammad Didarul Alam & Nor Azila Mohd Noor, 2020. "The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh," SAGE Open, , vol. 10(2), pages 21582440209, May.
    10. Răducu Roberta, 2023. "Narrative of Technology Use from Older Media Generations in Romania," Culture. Society. Economy. Politics, Sciendo, vol. 3(1), pages 50-64, June.
    11. Yuting Cui & Raphael Lissillour & Juraj Chebeň & Drahoslav Lančarič & Chunlin Duan, 2022. "The position of financial prudence, social influence, and environmental satisfaction in the sustainable consumption behavioural model: Cross‐market intergenerational investigation during the Covid‐19 ," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 996-1020, July.
    12. Muhammad Anshari & Munirah Ajeerah Arine & Norzaidah Nurhidayah & Hidayatul Aziyah & Md Hasnol Alwee Salleh, 2021. "Factors influencing individual in adopting eWallet," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(1), pages 10-23, March.
    13. Adriana Manolică & Andreea-Sînziana Guță & Teodora Roman & Lorin Mircea Dragăn, 2021. "Is Consumer Overchoice a Reason for Decision Paralysis?," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    14. Lissitsa, Sabina & Laor, Tal, 2021. "Baby Boomers, Generation X and Generation Y: Identifying generational differences in effects of personality traits in on-demand radio use," Technology in Society, Elsevier, vol. 64(C).
    15. Arian Seyedimany & Mehmet Haluk Koksal, 2022. "Segmentation of Turkish Wine Consumers Based on Generational Cohorts: An Exploratory Study," Sustainability, MDPI, vol. 14(5), pages 1-16, March.
    16. Miguel Leiva-Brondo & Natalia Lajara-Camilleri & Anna Vidal-Meló & Alejandro Atarés & Cristina Lull, 2022. "Spanish University Students’ Awareness and Perception of Sustainable Development Goals and Sustainability Literacy," Sustainability, MDPI, vol. 14(8), pages 1-26, April.
    17. Constantinos Nicolaou, 2022. "Generations and Branded Content from and through the Internet and Social Media: Modern Communication Strategic Techniques and Practices for Brand Sustainability—The Greek Case Study of LACTA Chocolate," Sustainability, MDPI, vol. 15(1), pages 1-28, December.
    18. Mark Legg & Timothy Webb & Apostolos Ampountolas, 2022. "Marketing to the next generation of casino patrons," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 89-101, March.
    19. Eger, Ludvík & Komárková, Lenka & Egerová, Dana & MiÄ Ã­k, Michal, 2021. "The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    20. Benedikt M. Brand & Theresa Maria Rausch & Jannika Brandel, 2022. "The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z," Sustainability, MDPI, vol. 14(9), pages 1-28, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:qualqt:v:55:y:2021:i:6:d:10.1007_s11135-021-01094-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.