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Consumers¡¯ Acceptance towards Green Technology in Automotive Industries in Malacca, Malaysia

Author

Listed:
  • Nusaibah Mansor
  • Siti Norbaya Yahaya
  • Nurul Zarirah Nizam
  • Yasuo Hoshino

Abstract

The environmental global issues reposition industries to produce more environmental friendly product that will reduce damages towards global environment leading to adoption of green technology including automotive industries. However, Malaysian consumers¡¯ readiness to accept green technology embedded in vehicle need researching. Based on cost and benefit analysis, this research aims at revealing buying decision on vehicle adopting green technology testing on sample of regression is used. The study reveals that Malaysian consumers acceptance of environmental friendly products are still low, hence, this study provides future insight to the industries on consumer level of intention to purchase green technology based vehicle and how to move further in the technology is recommended.

Suggested Citation

  • Nusaibah Mansor & Siti Norbaya Yahaya & Nurul Zarirah Nizam & Yasuo Hoshino, 2014. "Consumers¡¯ Acceptance towards Green Technology in Automotive Industries in Malacca, Malaysia," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 5(1), pages 27-30, January.
    • Handle: RePEc:jfr:ijba11:v:5:y:2014:i:1:p:27-30
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    Citations

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    Cited by:

    1. Busra Agan & Mehmet Balcilar, 2022. "On the Determinants of Green Technology Diffusion: An Empirical Analysis of Economic, Social, Political, and Environmental Factors," Sustainability, MDPI, vol. 14(4), pages 1-23, February.
    2. Jegatheesan Rajadurai & Wan Noordiana Wan Hanafi & Vathana Bathmanathan & Salina Daud & Nurnazurah Azami, 2021. "Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(6), pages 2017-2039, December.

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