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YouTubers’ networking activities during the 2016 South Korea earthquake

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  • Han Woo Park

    (YeungNam University)

Abstract

While YouTube has become an important social networking platform for risk and crisis communications, research into its role and use during environmental disasters has not been conducted. The present study investigates how Korean YouTubers reacted during the 2016 Gyeongju earthquakes. Two kinds of data were collected from the most popular YouTube clips on the earthquake (from AfreecaTV and YonHap news): the most frequently used words in the replies to the comments and the networked forums among YouTubers. Findings suggest that YouTube has become a channel for quickly increasing public awareness of crises and for promoting safety strategies. InDegree Centralization is higher in professional videos. Hierarchy measure’s value is one, which means the reply-to network is not two-way. There is sparse close-knittedness in amateur videos. Community clusters emerge in amateur videos over time. The results also reveal that YouTubers on AfreecaTV are more likely to express emotional opinions than their counterparts on YonHap news are.

Suggested Citation

  • Han Woo Park, 2018. "YouTubers’ networking activities during the 2016 South Korea earthquake," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(3), pages 1057-1068, May.
    • Handle: RePEc:spr:qualqt:v:52:y:2018:i:3:d:10.1007_s11135-017-0503-x
    DOI: 10.1007/s11135-017-0503-x
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    References listed on IDEAS

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    1. Bernard J. Jansen & Mimi Zhang & Kate Sobel & Abdur Chowdury, 2009. "Twitter power: Tweets as electronic word of mouth," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 60(11), pages 2169-2188, November.
    2. Seong Cho & Han Park, 2013. "A qualitative analysis of cross-cultural new media research: SNS use in Asia and the West," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(4), pages 2319-2330, June.
    3. Yun Heo & Han Park, 2014. "How are newspaper companies using social media to engage and connect with their audiences? characteristics and forms of Korean newspapers’ YouTube use," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2899-2914, September.
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