Assessment of the cross-national validity of an End-anchored 9-point hedonic product liking scale
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- van Herk, H. & Poortinga, Y.H. & Verhallen, T.M.M., 2004. "Response styles in rating scales : Evidence of method bias in data from 6 EU countries," Other publications TiSEM c8befc7a-f2f4-44cf-b2fc-b, Tilburg University, School of Economics and Management.
- N L Reynolds & A C Simintiras & A Diamantopoulos, 2003. "Theoretical justification of sampling choices in international marketing research: key issues and guidelines for researchers," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(1), pages 80-89, January.
- Alain De Beuckelaer & Jarl Kampen & J. Van Trijp, 2013. "An empirical assessment of the cross-national measurement validity of graded paired comparisons," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(2), pages 1063-1076, February.
More about this item
KeywordsProduct liking; Cross-national (cross-cultural)measurement validity/bias; Cross-national scoring bias; End-anchored 9-point hedonic product liking scale;
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