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The effects of applying a hybrid method with a macro–micro approach for market research in the telecommunication industry

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  • Chen-Ju Lin

  • Ci-Rong Li

  • Chih-Peng Chu

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  • Chen-Ju Lin & Ci-Rong Li & Chih-Peng Chu, 2011. "The effects of applying a hybrid method with a macro–micro approach for market research in the telecommunication industry," Quality & Quantity: International Journal of Methodology, Springer, vol. 45(4), pages 829-843, June.
    • Handle: RePEc:spr:qualqt:v:45:y:2011:i:4:p:829-843
    DOI: 10.1007/s11135-010-9374-0
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    References listed on IDEAS

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    1. Eshghi, Abdolreza & Haughton, Dominique & Topi, Heikki, 2007. "Determinants of customer loyalty in the wireless telecommunications industry," Telecommunications Policy, Elsevier, vol. 31(2), pages 93-106, March.
    2. repec:bla:jindec:v:48:y:2000:i:3:p:253-86 is not listed on IDEAS
    3. Madden, Gary & Coble-Neal, Grant & Dalzell, Brian, 2004. "A dynamic model of mobile telephony subscription incorporating a network effect," Telecommunications Policy, Elsevier, vol. 28(2), pages 133-144, March.
    4. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    5. Gruber, Harald & Verboven, Frank, 2001. "The diffusion of mobile telecommunications services in the European Union," European Economic Review, Elsevier, vol. 45(3), pages 577-588, March.
    6. Clements, Michael E., 0. "Local telephone quality-of-service: a framework and empirical evidence," Telecommunications Policy, Elsevier, vol. 28(5-6), pages 413-426, June.
    7. Iimi, Atsushi, 2005. "Estimating demand for cellular phone services in Japan," Telecommunications Policy, Elsevier, vol. 29(1), pages 3-23, February.
    8. Fu, W. Wayne, 2004. "Termination-discriminatory pricing, subscriber bandwagons, and network traffic patterns: the Taiwanese mobile phone market," Telecommunications Policy, Elsevier, vol. 28(1), pages 5-22, February.
    9. David Reiffen & Laurence Schumann & Michael R. Ward, 2000. "Discriminatory Dealing with Downstream Competitors: Evidence from the Cellular Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 48(3), pages 253-286, September.
    10. Fjeldstad, Øystein D. & Becerra, Manuel & Narayanan, Sathya, 0. "Strategic action in network industries: an empirical analysis of the European mobile phone industry," Scandinavian Journal of Management, Elsevier, vol. 20(1-2), pages 173-196, March.
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