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Why crowdsourcing fails

Author

Listed:
  • Linus Dahlander

    (ESMT)

  • Henning Piezunka

    (INSEAD)

Abstract

Crowdsourcing—asking an undefined group of external contributors to work on tasks—allows organizations to tap into the expertise of people around the world. Crowdsourcing is known to increase innovation and loyalty to brands, but many organizations struggle to leverage its potential, as our research shows. Most often this is because organizations fail to properly plan for all the different stages of crowd engagement. In this paper, we use several examples to explain these challenges and offer advice for how organizations can overcome them.

Suggested Citation

  • Linus Dahlander & Henning Piezunka, 2020. "Why crowdsourcing fails," Journal of Organization Design, Springer;Organizational Design Community, vol. 9(1), pages 1-9, December.
    • Handle: RePEc:spr:jorgde:v:9:y:2020:i:1:d:10.1186_s41469-020-00088-7
    DOI: 10.1186/s41469-020-00088-7
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    References listed on IDEAS

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    Cited by:

    1. Terri L. Griffith & Ann Majchrzak & Luca Giustiniano, 2023. "Hyperloop transportation technologies: practices for open organizing across VUCA contexts," Journal of Organization Design, Springer;Organizational Design Community, vol. 12(3), pages 99-120, September.
    2. Moghaddam, Ehsan Noorzad & Aliahmadi, Alireza & Bagherzadeh, Mehdi & Markovic, Stefan & Micevski, Milena & Saghafi, Fatemeh, 2023. "Let me choose what I want: The influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems," Technovation, Elsevier, vol. 120(C).
    3. Patel, Chirag & Ahmad Husairi, Mariyani & Haon, Christophe & Oberoi, Poonam, 2023. "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    4. Cillo, Paola & Priem, Richard L. & Verona, Gianmario & Zanella, Paola, 2021. "Consumer-CEO interaction as catalyst for business model innovation in established firms," Journal of Business Research, Elsevier, vol. 131(C), pages 241-253.
    5. Gurca, Andrei & Bagherzadeh, Mehdi & Velayati, Rezvan, 2023. "Aligning the crowdsourcing type with the problem attributes to improve solution search efficacy," Technovation, Elsevier, vol. 119(C).

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