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Book Review: Digital Business and Electronic Commerce - Strategy, Business Models and Technology, By Bernd W. Wirtz, Cham: Springer, 2024, 1030 pp., EUR 117.69 (eBook), ISBN: 9783031502880

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  • Muhammad Noval

    (Airlangga University, Department of Accounting
    Antasari State Islamic University, Department of Islamic Accounting)

Abstract

This review examines Bernd W. Wirtz’s comprehensive textbook “Digital Business and Electronic Commerce,” which provides a systematic analysis of digital transformation across 21 chapters covering theoretical foundations, business models, emerging technologies, and implementation frameworks. Wirtz’s primary contribution lies in developing innovative analytical frameworks, including the 4C-Net Business Model (Content, Commerce, Context, Connection), the Digital Business 3+3 Audit System, and the Five-Component Model of Digital Automation. The textbook demonstrates exceptional methodological sophistication through multilevel analysis that integrates technological, organizational, and strategic perspectives. Empirical grounding is provided through extensive case studies (Google/Alphabet, Tesla, Netflix), market data, and real-world applications. The work addresses contemporary challenges, including AI governance, platform economics, and the implementation of digital transformation, while maintaining practical applicability for diverse stakeholders. The concluding analysis of digital society challenges demonstrates a mature understanding of technology’s broader implications for democratic governance and social justice. This comprehensive resource establishes new standards for digital business education, successfully bridging theoretical rigor with practical guidance for navigating complex digital transformation landscapes.

Suggested Citation

  • Muhammad Noval, 2026. "Book Review: Digital Business and Electronic Commerce - Strategy, Business Models and Technology, By Bernd W. Wirtz, Cham: Springer, 2024, 1030 pp., EUR 117.69 (eBook), ISBN: 9783031502880," Journal of Evolutionary Economics, Springer, vol. 36(1), pages 1-7, April.
    • Handle: RePEc:spr:joevec:v:36:y:2026:i:1:d:10.1007_s00191-025-00938-1
    DOI: 10.1007/s00191-025-00938-1
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    References listed on IDEAS

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    1. David Tilson & Kalle Lyytinen & Carsten Sørensen, 2010. "Research Commentary ---Digital Infrastructures: The Missing IS Research Agenda," Information Systems Research, INFORMS, vol. 21(4), pages 748-759, December.
    2. Hess, Thomas & Matt, Christian & Benlian, Alexander & Wiesböck, Florian, 2016. "Options for Formulating a Digital Transformation Strategy," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 81032, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Elia, Gianluca & Solazzo, Gianluca & Lerro, Antonio & Pigni, Federico & Tucci, Christopher L., 2024. "The digital transformation canvas: A conceptual framework for leading the digital transformation process," Business Horizons, Elsevier, vol. 67(4), pages 381-398.
    4. Hess, Thomas & Matt, Christian & Benlian, Alexander & Wiesböck, Florian, 2016. "Options for Formulating a Digital Transformation Strategy," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 82423, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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