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A brand (new) experience: art, aesthetics, and sensory effects

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  • Henrik Hagtvedt

    (Carroll School of Management, Boston College)

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  • Henrik Hagtvedt, 2022. "A brand (new) experience: art, aesthetics, and sensory effects," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 425-428, May.
    • Handle: RePEc:spr:joamsc:v:50:y:2022:i:3:d:10.1007_s11747-021-00833-8
    DOI: 10.1007/s11747-021-00833-8
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    References listed on IDEAS

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    1. Kevin L. Sample & Henrik Hagtvedt & S. Adam Brasel, 2020. "Components of visual perception in marketing contexts: a conceptual framework and review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 405-421, May.
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    Cited by:

    1. Ludovica Cesareo & Claudia Townsend & Eugene Pavlov, 2023. "Hideous but worth it: Distinctive ugliness as a signal of luxury," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 636-657, May.

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