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Making emerging phenomena a research priority

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  • Manjit S. Yadav

    (Texas A&M University)

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  • Manjit S. Yadav, 2018. "Making emerging phenomena a research priority," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 361-365, May.
    • Handle: RePEc:spr:joamsc:v:46:y:2018:i:3:d:10.1007_s11747-017-0575-0
    DOI: 10.1007/s11747-017-0575-0
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    References listed on IDEAS

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    1. Robert W. Palmatier & Mark B. Houston & John Hulland, 2018. "Review articles: purpose, process, and structure," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 1-5, January.
    2. Gerald Zaltman, 2016. "Marketing’s forthcoming Age of imagination," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 99-115, December.
    3. O'Reilly, Charles A., III & Tushman, Michael L., 2013. "Organizational Ambidexterity: Past, Present and Future," Research Papers 2130, Stanford University, Graduate School of Business.
    4. V. Kumar, 2017. "The role of university research centers in promoting research," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 453-458, July.
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    Cited by:

    1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    2. Dominik M. Wielgos & Christian Homburg & Christina Kuehnl, 2021. "Digital business capability: its impact on firm and customer performance," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 762-789, July.
    3. Rajan Varadarajan, 2019. "Theoretical underpinnings of research in strategic marketing: a commentary," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 30-36, January.
    4. Foltean, Florin Sabin, 2019. "Bridging marketing theory - practice gap to enhance firm performance: Introduction to the special issue," Journal of Business Research, Elsevier, vol. 104(C), pages 520-528.
    5. Christian Homburg & Moritz Tischer, 2023. "Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1046-1074, September.
    6. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.
    7. Thomas Martin Key & Terry Clark & O. C. Ferrell & David W. Stewart & Leyland Pitt, 2021. "Re-institutionalizing marketing," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 446-453, December.
    8. Dekimpe, Marnik G., 2020. "Retailing and retailing research in the age of big data analytics," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 3-14.

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