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Empowering Rural Revitalization: Unleashing the Potential of E-commerce for Sustainable Industrial Integration

Author

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  • Man Chen

    (Xihua University)

  • Yun’an Long

    (Xihua University)

Abstract

The rural revitalization strategy has spotlighted the agricultural industry as a pivotal avenue for national development. E-commerce, as a novel business paradigm, presents both opportunities and challenges to this sector’s evolution. This study endeavors to navigate the trajectory of e-commerce within rural revitalization by amalgamating literature review and case analyses. It seeks to uncover the sales channels offered by e-commerce platforms for agricultural products, subsequently elevating the value proposition of these products and propelling rural economic growth. Findings underscore the pivotal role of e-commerce in rural revitalization. Leveraging e-commerce platforms to bolster the agricultural industry presents innovative avenues and strategies. Nonetheless, challenges loom over these platforms, encompassing issues related to agricultural product quality, logistics, and distribution. Thus, a strategic imperative emerges to fortify logistics infrastructure, enhance agricultural product quality, institute robust personnel training initiatives, and catalyze e-commerce advancements to foster the revitalization and expansion of the agricultural sector.

Suggested Citation

  • Man Chen & Yun’an Long, 2024. "Empowering Rural Revitalization: Unleashing the Potential of E-commerce for Sustainable Industrial Integration," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 18813-18831, December.
    • Handle: RePEc:spr:jknowl:v:15:y:2024:i:4:d:10.1007_s13132-024-01813-3
    DOI: 10.1007/s13132-024-01813-3
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    References listed on IDEAS

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    1. Lijuan Huang & Yi Huang & Raoyi Huang & Guojie Xie & Weiwei Cai, 2022. "Factors Influencing Returning Migrants’ Entrepreneurship Intentions for Rural E-Commerce: An Empirical Investigation in China," Sustainability, MDPI, vol. 14(6), pages 1-23, March.
    2. Xia, Jun, 2022. "Juggling ecumenical wisdoms and xenophobic institutions: Framing and modelling China's telecommunications universal service and rural digitalization initiatives and policies," Telecommunications Policy, Elsevier, vol. 46(2).
    3. Yiwu Zeng & Hongdong Guo & Yanfei Yao & Lu Huang, 2019. "The formation of agricultural e‐commerce clusters: A case from China," Growth and Change, Wiley Blackwell, vol. 50(4), pages 1356-1374, December.
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    Cited by:

    1. Wang, Yi & Li, Biao & Niu, Xiaoyan & Li, Baoqi, 2024. "Return-to-hometown entrepreneurship and employment of low-income households: Evidence from national returned entrepreneurial enterprise data of China," Economic Analysis and Policy, Elsevier, vol. 84(C), pages 1714-1729.
    2. Moazzeni, Sahar & Sgarbossa, Fabio, 2025. "Collaborative logistics and digital technologies in rural contexts: a systematic review and a decision aid model for logistics decision-makers," Discussion Papers 2025/12, Norwegian School of Economics, Department of Business and Management Science.

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