IDEAS home Printed from https://ideas.repec.org/a/spr/jknowl/v12y2021i2d10.1007_s13132-020-00647-z.html
   My bibliography  Save this article

A Competitive Intelligence Practices Typology in an Airline Company in Turkey

Author

Listed:
  • Murat Sahin

    (Kadir Has University)

  • Christophe Bisson

    (Pôle Universitaire Léonard de Vinci (PULV))

Abstract

Oil prices, political instabilities, travel legislations, and many other competitive factors make it essential for any international airline with the instinct to survive to be on constant watch in such a fiercely competitive environment. To meet this need, it is vital for international airline companies to integrate competitive intelligence (CI) into their strategy building process. In this study, we create for the first time a typology of competitive intelligence practices of an international airline company (in Turkey), based on the model developed by (Wright et al. Journal of Strategic Marketing, 20(1), 19–33, 2012), and it is one of the very first to investigate Competitive intelligence in this sector. Furthermore, we made a two-step cluster analysis to uncover hidden clusters that change the way of thinking within the company. Our findings show where the company would need to make improvements on the 6 strands of the model which are attitude, gathering, use, location, technological support, and IT support. Yet, that could lead towards stronger business performance. It might also inspire other companies of the airline sector and beyond.

Suggested Citation

  • Murat Sahin & Christophe Bisson, 2021. "A Competitive Intelligence Practices Typology in an Airline Company in Turkey," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(2), pages 899-922, June.
    • Handle: RePEc:spr:jknowl:v:12:y:2021:i:2:d:10.1007_s13132-020-00647-z
    DOI: 10.1007/s13132-020-00647-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s13132-020-00647-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s13132-020-00647-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jonathan Calof & Gregory Richards & Jack Smith, 2015. "Foresight, Competitive Intelligence and Business Analytics — Tools for Making Industrial Programmes More Efficient," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(1), pages 68-81.
    2. Jonathan Calof & Gregory Richards & Jack Smith, 2015. "Foresight, Competitive Intelligence and Business Analytics — Tools for Making Industrial Programmes More Efficient," Foresight-Russia Форсайт, CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет «Высшая школа экономики», vol. 9(1 (eng)), pages 68-81.
    3. Bachwich, Alexander R. & Wittman, Michael D., 2017. "The emergence and effects of the ultra-low cost carrier (ULCC) business model in the U.S. airline industry," Journal of Air Transport Management, Elsevier, vol. 62(C), pages 155-164.
    4. Grosche, Tobias & Klophaus, Richard & Seredyński, Adam, 2017. "Competition for long-haul connecting traffic among airports in Europe and the Middle East," Journal of Air Transport Management, Elsevier, vol. 64(PA), pages 3-14.
    5. Piltz, Christopher & Voltes-Dorta, Augusto & Suau-Sanchez, Pere, 2018. "A comparative analysis of hub connections of European and Asian airports against Middle Eastern hubs in intercontinental markets," Journal of Air Transport Management, Elsevier, vol. 66(C), pages 1-12.
    6. Bel Hadj Tarek & Mighri Zouhayer & Ghodbane Adel, 2019. "Entrepreneurial Competitive Intelligence Between Uppsala Model and Born Global Theories in the Case of North African SMEs," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(2), pages 734-755, June.
    7. Warnock-Smith, David & O'Connell, John F. & Maleki, Mahnaz, 2017. "An analysis of ongoing trends in airline ancillary revenues," Journal of Air Transport Management, Elsevier, vol. 64(PA), pages 42-54.
    8. Scotti, Davide & Volta, Nicola, 2017. "Profitability change in the global airline industry," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 102(C), pages 1-12.
    9. [Reference to Rouach], Daniel & [Reference to Santi], Patrice, 2001. "Competitive Intelligence Adds Value:: Five Intelligence Attitudes," European Management Journal, Elsevier, vol. 19(5), pages 552-559, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Madureira, Luís & Popovič, Aleš & Castelli, Mauro, 2021. "Competitive intelligence: A unified view and modular definition," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    2. Luminița Hurbean & Florin Militaru & Mihaela Muntean & Doina Danaiata, 2023. "The Impact of Business Intelligence and Analytics Adoption on Decision Making Effectiveness and Managerial Work Performance," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 70(SI), pages 43-54, February.
    3. Gershman, Mikhail & Bredikhin, Sergey & Vishnevskiy, Konstantin, 2016. "The role of corporate foresight and technology roadmapping in companies' innovation development: The case of Russian state-owned enterprises," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 187-195.
    4. Stacey Mumbower & Susan Hotle & Laurie A. Garrow, 2023. "Highly debated but still unbundled: The evolution of U.S. airline ancillary products and pricing strategies," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(4), pages 276-293, August.
    5. Qi Zhang & Bo Wang & Desheng Xue, 2022. "The Hub Competition in Delivering Air Connectivity between China and Oceania," Sustainability, MDPI, vol. 14(11), pages 1-19, May.
    6. Bradford Ashton, 2020. "Intelligent Technology Scanning: Aims, Content, and Practice," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 14(3), pages 15-29.
    7. Hakmaoui, Abdelati & Oubrich, Mourad & Calof, Jonathan & El Ghazi, Hamid, 2022. "Towards an anticipatory system incorporating corporate foresight and competitive intelligence in creating knowledge: a longitudinal Moroccan bank case study," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    8. Nguyen, Minh-Anh Thi & Yu, Ming-Miin & Lirn, Taih-Cherng, 2022. "Revenue efficiency across airline business models: A bootstrap non-convex meta-frontier approach," Transport Policy, Elsevier, vol. 117(C), pages 108-117.
    9. Carlos de las Heras-Rosas & Juan Herrera, 2021. "Innovation and Competitive Intelligence in Business. A Bibliometric Analysis," IJFS, MDPI, vol. 9(2), pages 1-18, June.
    10. Svetlana V. Sibatrova & Konstantin Vishnevskiy, 2016. "Present and Future of the Production: Integrating Lean Management into Corporate Foresight," HSE Working papers WP BRP 66/STI/2016, National Research University Higher School of Economics.
    11. Anna Nikolaevna Schmeleva & Maria Gennadyevna Umnova, 2017. "Enhancement of Academic Research Activity in Higher Education Institutions with the Usage of Foresight Methodology," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 442-451.
    12. O'Connell, John F. & Avellana, Raquel Martinez & Warnock-Smith, David & Efthymiou, Marina, 2020. "Evaluating drivers of profitability for airlines in Latin America: A case study of Copa Airlines," Journal of Air Transport Management, Elsevier, vol. 84(C).
    13. Zuidberg, Joost, 2019. "Network geographies and financial performances in low-cost carrier versus network carrier competition: The case of Norwegian versus SAS," Journal of Transport Geography, Elsevier, vol. 79(C), pages 1-1.
    14. Dixit, Aasheesh & Jakhar, Suresh Kumar, 2021. "Airport capacity management: A review and bibliometric analysis," Journal of Air Transport Management, Elsevier, vol. 91(C).
    15. Zhao, Guihong & Cui, Yue & Cheng, Shaoyu, 2021. "Dynamic pricing of ancillary services based on passenger choice behavior," Journal of Air Transport Management, Elsevier, vol. 94(C).
    16. Shrago, Brad, 2022. "The spatial effects of entry on airfares in the U.S. airline industry," Economics of Transportation, Elsevier, vol. 30(C).
    17. Bridgelall, Raj, 2023. "Forecasting market opportunities for urban and regional air mobility," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    18. Dempsey-Brench, Zara & Volta, Nicola, 2018. "A cost-efficiency analysis of European air navigation service providers," Transportation Research Part A: Policy and Practice, Elsevier, vol. 111(C), pages 11-23.
    19. Michal Sznajder & Richard Ratliff & Cuneyd Kaya, 2023. "A heuristic for incorporating ancillaries into air choice models with personalization (Part 1: estimating preferences using hedonic regression)," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(2), pages 122-139, April.
    20. Hamza El Guili, 2017. "Morocco and ECOWAS: A strategic adhesion with big potential for Moroccan SMEs," Working papers Conference proceedings The Future of Ethics, Education and Research, October 16-17, 2017 06, Research Association for Interdisciplinary Studies.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:jknowl:v:12:y:2021:i:2:d:10.1007_s13132-020-00647-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.