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Who sets the cyber agenda? Intermedia agenda-setting online: the case of Edward Snowden’s NSA revelations

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  • Mario Haim

    (LMU Munich)

  • Gabriel Weimann

    (University of Haifa)

  • Hans-Bernd Brosius

    (LMU Munich)

Abstract

Since the early introduction of the notion of agenda-setting, researchers have attempted to determine the factors that shape media agendas. One of the key sources of media agenda has been identified as intermedia flow, which various studies revealed in the offline-to-online-to-SNS media context. While most of them focused on the offline-online flow, the present study examines agenda-setting within the new online platforms in various countries, thus allowing for cross-country and cross-media comparisons. We applied time-series analysis to new online media and to traditional online media samples in the context of Edward Snowden’s NSA revelations. Our findings of intermedia agenda-setting effects show a moderate but consistent flow from new online media to traditional online media. This highlights the importance of studying these new directions of agenda flow. Apart from that, no profound agenda-setting patterns can be found elsewhere. Possible reasons and implications are discussed.

Suggested Citation

  • Mario Haim & Gabriel Weimann & Hans-Bernd Brosius, 2018. "Who sets the cyber agenda? Intermedia agenda-setting online: the case of Edward Snowden’s NSA revelations," Journal of Computational Social Science, Springer, vol. 1(2), pages 277-294, September.
    • Handle: RePEc:spr:jcsosc:v:1:y:2018:i:2:d:10.1007_s42001-018-0016-y
    DOI: 10.1007/s42001-018-0016-y
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    References listed on IDEAS

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    1. Jacob Groshek & Megan Clough Groshek, 2013. "Agenda Trending: Reciprocity and the Predictive Capacity of Social Networking Sites in Intermedia Agenda Setting across Topics over Time," Media and Communication, Cogitatio Press, vol. 1(1), pages 15-27.
    2. Anjana Susarla & Jeong-Ha Oh & Yong Tan, 2012. "Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube," Information Systems Research, INFORMS, vol. 23(1), pages 23-41, March.
    3. Granger, C W J, 1969. "Investigating Causal Relations by Econometric Models and Cross-Spectral Methods," Econometrica, Econometric Society, vol. 37(3), pages 424-438, July.
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