Evaluation of the programs of environmental marketing in the Metropolitan Zone of the city of Mexico
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- Robert D. Klassen & Curtis P. McLaughlin, 1996. "The Impact of Environmental Management on Firm Performance," Management Science, INFORMS, vol. 42(8), pages 1199-1214, August.
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KeywordsEnvironmental marketing; Air quality; Environmental education; Social marketing; Metropolitan area of Mexico City;
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