Marketing communications and protection motivation theory: Examining consumer decision-making
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References listed on IDEAS
- Simonson, Itamar & Kivetz, Ran, 2000. "The Effects of Incomplete Information on Consumer Choice," Research Papers 1609, Stanford University, Graduate School of Business.
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- Hoa Dang & Elton Li & Ian Nuberg & Johan Bruwer, 2014. "Farmers’ assessments of private adaptive measures to climate change and influential factors: a study in the Mekong Delta, Vietnam," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 71(1), pages 385-401, March.
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KeywordsProtection Motivation Theory (PMT); consumer decision making;
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