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Digital Sustainability for Energy-Efficient Behaviours: A User Representation and Touchpoint Model

Author

Listed:
  • Stephen McCarthy

    (Cork University Business School, University College Cork)

  • Titiana Ertiö

    (University of Helsinki)

  • Ciara Fitzgerald

    (Cork University Business School, University College Cork)

  • Nina Kahma

    (University of Helsinki)

Abstract

In response to climate change, nations have been tasked with reducing energy consumption and lessening their carbon footprint through targeted actions. While digital technologies can support this goal, our understanding of energy practices in a private household context remains nascent. This challenge is amplified by the ‘invisible’ nature of users’ interaction with energy systems and the impact of unconscious habits. Our objective is to explore how touchpoints embedded in digital sustainability platforms shape energy-efficiency behaviours among users. Building on data from semi-structured interviews and a two-hour co-creation workshop with 25 energy experts in the ECO2 project, we first identify three user representations of relevance to such platforms: energy-unaware, living in denial, and energy-aware and active. Our findings suggest that ‘static’ user representations (based on user demographics and average consumption) are giving way to socio-cognitive representations that follow users’ journeys in energy efficiency. We then develop a set of design principles to promote sustainable energy behaviours through digital sustainability platforms across user-owned, social/external, brand-owned, and partner-owned touchpoints. An analysis of user feedback from the ECO2 project shows support for our design principles across users’ journeys. Of 62 respondents covering all three representations, 76% of them intended to “implement changes in terms of energy consumption and energy efficiency”.

Suggested Citation

  • Stephen McCarthy & Titiana Ertiö & Ciara Fitzgerald & Nina Kahma, 2024. "Digital Sustainability for Energy-Efficient Behaviours: A User Representation and Touchpoint Model," Information Systems Frontiers, Springer, vol. 26(6), pages 2077-2101, December.
    • Handle: RePEc:spr:infosf:v:26:y:2024:i:6:d:10.1007_s10796-024-10509-7
    DOI: 10.1007/s10796-024-10509-7
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    1. Antoine Harfouche & Mohammad I. Merhi & Abdullah Albizri & Denis Dennehy & Jason Bennett Thatcher, 2024. "Sustainable Development Through Technological Innovations and Data Analytics," Information Systems Frontiers, Springer, vol. 26(6), pages 1989-1996, December.

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