IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v24y2022i3d10.1007_s10796-021-10212-x.html
   My bibliography  Save this article

“Don’t Neglect the User!” – Identifying Types of Human-Chatbot Interactions and their Associated Characteristics

Author

Listed:
  • Thai Ha Nguyen

    (Auckland University of Technology)

  • Lena Waizenegger

    (Auckland University of Technology)

  • Angsana A. Techatassanasoontorn

    (Auckland University of Technology)

Abstract

Interactions with conversational agents (CAs) become increasingly common in our daily life. While research on human-CA interactions provides insights into the role of CAs, the active role of users has been mostly neglected. We addressed this void by applying a thematic analysis approach and analysed 1000 interactions between a chatbot and customers of an energy provider. Informed by the concepts of social presence and social cues and using the abductive logic, we identified six human-chatbot interaction types that differ according to salient characteristics, including direction, social presence, social cues of customers and the chatbot and customer effort. We found that bi-directionality, a medium degree of social presence and selected social cues used by the chatbot and customers are associated with desirable outcomes in which customers mostly obtain requested information. The findings help us understand the nature of human-CA interactions in a customer service context and inform the design and evaluation of CAs.

Suggested Citation

  • Thai Ha Nguyen & Lena Waizenegger & Angsana A. Techatassanasoontorn, 2022. "“Don’t Neglect the User!” – Identifying Types of Human-Chatbot Interactions and their Associated Characteristics," Information Systems Frontiers, Springer, vol. 24(3), pages 797-838, June.
    • Handle: RePEc:spr:infosf:v:24:y:2022:i:3:d:10.1007_s10796-021-10212-x
    DOI: 10.1007/s10796-021-10212-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-021-10212-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10796-021-10212-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Handan ÇAM, 2017. "3rd International conference on social sciences & education research," Journal of Economic and Social Thought, KSP Journals, vol. 4(3), pages 352-353, Seprember.
    2. Adam, Martin & Wessel, Michael & Benlian, Alexander, 2020. "AI-based chatbots in customer service and their effects on user compliance," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 119304, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Geoff Walsham, 1995. "The Emergence of Interpretivism in IS Research," Information Systems Research, INFORMS, vol. 6(4), pages 376-394, December.
    4. Larivière, Bart & Bowen, David & Andreassen, Tor W. & Kunz, Werner & Sirianni, Nancy J. & Voss, Chris & Wünderlich, Nancy V. & De Keyser, Arne, 2017. "“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers," Journal of Business Research, Elsevier, vol. 79(C), pages 238-246.
    5. Li, Manning & Mao, Jiye, 2015. "Hedonic or utilitarian? Exploring the impact of communication style alignment on user's perception of virtual health advisory services," International Journal of Information Management, Elsevier, vol. 35(2), pages 229-243.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bettina Minder & Patricia Wolf & Matthias Baldauf & Surabhi Verma, 2023. "Voice assistants in private households: a conceptual framework for future research in an interdisciplinary field," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Katharina Blöcher & Rainer Alt, 2021. "AI and robotics in the European restaurant sector: Assessing potentials for process innovation in a high-contact service industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 529-551, September.
    2. Darima Fotheringham & Michael A. Wiles, 2023. "The effect of implementing chatbot customer service on stock returns: an event study analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 802-822, July.
    3. Noor Irliana Mohd Rahim & Noorminshah A. Iahad & Ahmad Fadhil Yusof & Mohammed A. Al-Sharafi, 2022. "AI-Based Chatbots Adoption Model for Higher-Education Institutions: A Hybrid PLS-SEM-Neural Network Modelling Approach," Sustainability, MDPI, vol. 14(19), pages 1-22, October.
    4. Büttgen, Marion & al.,, 2021. "Blockchain in Service Management and Service Research - Developing a Research Agenda and Managerial Implications," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 5(2), pages 71-102.
    5. Delin Zeng & Xiangfei Fu & Taohua Ouyang, 2018. "Implementing Green IT Transformation for Sustainability: A Case Study in China," Sustainability, MDPI, vol. 10(7), pages 1-16, June.
    6. Chen, Wenshin & Bennett, David, 2013. "Gaining social values of wireless technology: An interpretive case study in the healthcare institutional context," International Journal of Information Management, Elsevier, vol. 33(5), pages 802-809.
    7. Mahavarpour, Nasrin & Marvi, Reza & Foroudi, Pantea, 2023. "A Brief History of Service Innovation: The evolution of past, present, and future of service innovation," Journal of Business Research, Elsevier, vol. 160(C).
    8. Syed Arshad Raza & Atiq W. Siddiqui & Craig Standing, 2019. "Exploring Systemic Problems in IS Adoption Using Critical Systems Heuristics," Systemic Practice and Action Research, Springer, vol. 32(2), pages 125-153, April.
    9. Olivia Hornung & Stefan Smolnik, 2022. "AI invading the workplace: negative emotions towards the organizational use of personal virtual assistants," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 123-138, March.
    10. Tom Lewandowski & Emir Kučević & Stephan Leible & Mathis Poser & Tilo Böhmann, 2023. "Enhancing conversational agents for successful operation: A multi-perspective evaluation approach for continuous improvement," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-20, December.
    11. Jeon, Yongwoog Andrew, 2022. "Let me transfer you to our AI-based manager: Impact of manager-level job titles assigned to AI-based agents on marketing outcomes," Journal of Business Research, Elsevier, vol. 145(C), pages 892-904.
    12. Jain, Geetika & Paul, Justin & Shrivastava, Archana, 2021. "Hyper-personalization, co-creation, digital clienteling and transformation," Journal of Business Research, Elsevier, vol. 124(C), pages 12-23.
    13. Asterios Stroumpoulis & Evangelia Kopanaki & George Karaganis, 2021. "Examining the Relationship between Information Systems, Sustainable SCM, and Competitive Advantage," Sustainability, MDPI, vol. 13(21), pages 1-21, October.
    14. Martin Adam & Konstantin Roethke & Alexander Benlian, 2022. "Gamblified digital product offerings: an experimental study of loot box menu designs," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 971-986, June.
    15. Meyer, Patrick & Jonas, Julia M. & Roth, Angela, 2020. "Frontline Employees' Acceptance of and Resistance to Service Robots in Stationary Retail - An Exploratory Interview Study," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(1), pages 21-34.
    16. Ulrich Gnewuch & Stefan Morana & Marc T. P. Adam & Alexander Maedche, 2022. "Opposing Effects of Response Time in Human–Chatbot Interaction," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(6), pages 773-791, December.
    17. Asante, Daniel & Tang, Chunyong & Asante, Eric Adom & Kwamega, Michael & Opoku-Danso, Alexander, 2023. "Leveraging perceived HPWS to improve service encounter quality in high-contact service industries," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    18. Ronan de Kervenoael & Rajibul Hasan & Alexandre Schwob & Edwin Goh, 2020. "Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots," Post-Print hal-02782265, HAL.
    19. Mahfuz Ashraf & Jo Hanisch & Paul Swatman, 2009. "ICT intervention in the ‘Chandanbari’ Village of Bangladesh: Results from a field study," Information Systems Frontiers, Springer, vol. 11(2), pages 155-166, April.
    20. de Vaujany, François-Xavier, 2001. "American and European social embeddedness in IS research: the case of structurational approaches," MPRA Paper 1318, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:24:y:2022:i:3:d:10.1007_s10796-021-10212-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.