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Formation of Consumers’ Perceived Information Security: Examining the Transfer of Trust in Online Retailers

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  • Henner Mohr

    (University of Colorado Denver)

  • Zhiping Walter

    (University of Colorado Denver)

Abstract

Set in the backdrop of ever escalating data breach incidents, this paper investigates the seeming paradox between elevated consumer information security concerns reported in surveys and lax consumer security behavior exhibited online. Results from our experiment show that when asked about their information security perceptions, consumers evaluate the issue of information security based on the elaboration likelihood model. As a result, they express concerns. However, when consumers are actually shopping online, they do not separately evaluate the issue of information security. Instead, they mostly transfer their trust in an online retailer to the trusting belief that their information will be secure. This is one of the main reasons why, counter to their elevated security concerns expressed in surveys, consumers engage in lax security practices when they conduct business online.

Suggested Citation

  • Henner Mohr & Zhiping Walter, 2019. "Formation of Consumers’ Perceived Information Security: Examining the Transfer of Trust in Online Retailers," Information Systems Frontiers, Springer, vol. 21(6), pages 1231-1250, December.
    • Handle: RePEc:spr:infosf:v:21:y:2019:i:6:d:10.1007_s10796-019-09961-7
    DOI: 10.1007/s10796-019-09961-7
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    Cited by:

    1. Artur Strzelecki & Mariia Rizun, 2022. "Consumers’ Change in Trust and Security after a Personal Data Breach in Online Shopping," Sustainability, MDPI, vol. 14(10), pages 1-17, May.
    2. Ming Yang & Jinglu Jiang & Melody Kiang & Fangyun Yuan, 2022. "Re-Examining the Impact of Multidimensional Trust on Patients’ Online Medical Consultation Service Continuance Decision," Information Systems Frontiers, Springer, vol. 24(3), pages 983-1007, June.
    3. Alessandro Acquisti & Tamara Dinev & Mark Keil, 2019. "Editorial: Special issue on cyber security, privacy and ethics of information systems," Information Systems Frontiers, Springer, vol. 21(6), pages 1203-1205, December.
    4. Ben Krishna & Satish Krishnan & M. P. Sebastian, 2023. "Examining the Relationship between National Cybersecurity Commitment, Culture, and Digital Payment Usage: An Institutional Trust Theory Perspective," Information Systems Frontiers, Springer, vol. 25(5), pages 1713-1741, October.
    5. Yuanyuan Cao & Jiantong Zhang & Liang Ma & Xinghong Qin & Junjun Li, 2020. "Examining User’s Initial Trust Building in Mobile Online Health Community Adopting," IJERPH, MDPI, vol. 17(11), pages 1-20, June.

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