IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v15y2013i4d10.1007_s10796-012-9347-z.html
   My bibliography  Save this article

Communication in virtual world: Second life and business opportunities

Author

Listed:
  • Gajendra Sharma

    (Harbin Institute of Technology)

  • Ye Qiang

    (Harbin Institute of Technology)

  • Sun Wenjun

    (Harbin Institute of Technology)

  • Lu Qi

    (Harbin Institute of Technology)

Abstract

Second Life is an online 3D virtual world imagined and created by its residents. The residents can communicate, explore, participate in social activities, create and trade virtual properties and services. The most common communication media used in Second Life are text, voice, instant messaging and video conferencing. The purpose of the current study is to investigate why people communicate in Second Life and opportunities of making real business value. An online survey from Second Life residents was performed to study communication behavior and business opportunities in Second Life. The theoretical backgrounds used in this study were the communication theory and social systems and word of mouth communications for consumer learning. The result was focused on the effectiveness and superiority of communication in Second Life among other social networking sites such as Facebook, Myspace and Youtube. The communication is significant to policy makers, managers and leaders for information sharing and decision making.

Suggested Citation

  • Gajendra Sharma & Ye Qiang & Sun Wenjun & Lu Qi, 2013. "Communication in virtual world: Second life and business opportunities," Information Systems Frontiers, Springer, vol. 15(4), pages 677-694, September.
    • Handle: RePEc:spr:infosf:v:15:y:2013:i:4:d:10.1007_s10796-012-9347-z
    DOI: 10.1007/s10796-012-9347-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-012-9347-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10796-012-9347-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. M. Lynne Markus, 1994. "Electronic Mail as the Medium of Managerial Choice," Organization Science, INFORMS, vol. 5(4), pages 502-527, November.
    2. Kristine de Valck & Gerrit H. van Bruggen & Berendt Wierenga, 2009. "Virtual communities: A marketing perspective," Post-Print hal-00458421, HAL.
    3. Mun Y. Yi & Fred D. Davis, 2003. "Developing and Validating an Observational Learning Model of Computer Software Training and Skill Acquisition," Information Systems Research, INFORMS, vol. 14(2), pages 146-169, June.
    4. Chesney, Thomas & Chuah, Swee-Hoon & Hoffmann, Robert, 2009. "Virtual world experimentation: An exploratory study," Journal of Economic Behavior & Organization, Elsevier, vol. 72(1), pages 618-635, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ajaya Kumar Swain & Ray Qing Cao, 2019. "Using sentiment analysis to improve supply chain intelligence," Information Systems Frontiers, Springer, vol. 21(2), pages 469-484, April.
    2. Yan Mandy Dang & Yulei Gavin Zhang & James Morgan, 2017. "Integrating switching costs to information systems adoption: An empirical study on learning management systems," Information Systems Frontiers, Springer, vol. 19(3), pages 625-644, June.
    3. Yulei Gavin Zhang & Mandy Yan Dang & Hsinchun Chen, 2020. "An Explorative Study on the Virtual World: Investigating the Avatar Gender and Avatar Age Differences in their Social Interactions for Help-Seeking," Information Systems Frontiers, Springer, vol. 22(4), pages 911-925, August.
    4. Hatice Kizgin & Ahmad Jamal & Bidit Lal Dey & Nripendra P. Rana, 2018. "The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions," Information Systems Frontiers, Springer, vol. 20(3), pages 503-514, June.
    5. Ioannis Krasonikolakis & Adam Vrechopoulos & Sergios Dimitriadis & Nancy Pouloudi, 2021. "User perceptions of 3D online store designs: an experimental investigation," Information Systems and e-Business Management, Springer, vol. 19(4), pages 1321-1354, December.
    6. Ricard L. Fogués & Jose M. Such & Agustin Espinosa & Ana Garcia-Fornes, 2014. "BFF: A tool for eliciting tie strength and user communities in social networking services," Information Systems Frontiers, Springer, vol. 16(2), pages 225-237, April.
    7. Yan Mandy Dang & Yulei Gavin Zhang & James Morgan, 0. "Integrating switching costs to information systems adoption: An empirical study on learning management systems," Information Systems Frontiers, Springer, vol. 0, pages 1-20.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christoph Safferling & Aaron Lowen, 2011. "Economics in the Kingdom of Loathing: Analysis of Virtual Market Data," Working Paper Series of the Department of Economics, University of Konstanz 2011-30, Department of Economics, University of Konstanz.
    2. Carmela Milano, 2015. "Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior," Working Papers CEB 15-004, ULB -- Universite Libre de Bruxelles.
    3. Xuan Yang & Xiao Li & Daning Hu & Harry Jiannan Wang, 2021. "Differential impacts of social influence on initial and sustained participation in open source software projects," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(9), pages 1133-1147, September.
    4. Ofir Turel & Catherine E. Connelly, 2012. "Team Spirit: The Influence of Psychological Collectivism on the Usage of E-Collaboration Tools," Group Decision and Negotiation, Springer, vol. 21(5), pages 703-725, September.
    5. repec:dau:papers:123456789/3232 is not listed on IDEAS
    6. Weiling Ke & Lele Kang & Chuan-Hoo Tan & Chih-Hung Peng, 2021. "User Competence with Enterprise Systems: The Effects of Work Environment Factors," Information Systems Research, INFORMS, vol. 32(3), pages 860-875, September.
    7. Jintang Wang & Junyun Liao & Shiyong Zheng & Biqing Li, 2019. "Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    8. Meents, S. & Verhagen, T. & Vlaar, P.W.L., 2011. "How sellers can stimulate purchasing in electronic marketplaces: Using information as a risk reduction signal," Serie Research Memoranda 0014, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    9. Pamela J. Hinds & Diane E. Bailey, 2003. "Out of Sight, Out of Sync: Understanding Conflict in Distributed Teams," Organization Science, INFORMS, vol. 14(6), pages 615-632, December.
    10. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
    11. Benjamin Appiah Osei & Ama Nyenkua Abenyin, 2016. "Applying the Engell–Kollat–Blackwell model in understanding international tourists’ use of social media for travel decision to Ghana," Information Technology & Tourism, Springer, vol. 16(3), pages 265-284, September.
    12. Andreas Nicklisch & Tobias Salz, 2008. "Reciprocity and status in a virtual field experiment," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2008_37, Max Planck Institute for Research on Collective Goods.
    13. Jérôme Hergueux & Nicolas Jacquemet, 2015. "Social preferences in the online laboratory: a randomized experiment," Experimental Economics, Springer;Economic Science Association, vol. 18(2), pages 251-283, June.
    14. Alan R. Dennis & Susan T. Kinney, 1998. "Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality," Information Systems Research, INFORMS, vol. 9(3), pages 256-274, September.
    15. Hindsley, Paul & McEvoy, David M. & Morgan, O. Ashton, 2020. "Consumer Demand for Ethical Products and the Role of Cultural Worldviews: The Case of Direct-Trade Coffee," Ecological Economics, Elsevier, vol. 177(C).
    16. Flavio Boccia & Pasquale Sarnacchiaro, 2018. "The Impact of Corporate Social Responsibility on Consumer Preference: A Structural Equation Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 151-163, March.
    17. Rico Piehler & Michael Schade & Christoph Burmann, 2019. "Employees as a second audience: the effect of external communication on internal brand management outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 445-460, July.
    18. Barman, Hemanta & Dutta, Mrinal Kanti & Nath, Hiranya K., 2018. "The telecommunications divide among Indian states," Telecommunications Policy, Elsevier, vol. 42(7), pages 530-551.
    19. Greiner, Ben & Caravella, Mary & Roth, Alvin E., 2014. "Is avatar-to-avatar communication as effective as face-to-face communication? An Ultimatum Game experiment in First and Second Life," Journal of Economic Behavior & Organization, Elsevier, vol. 108(C), pages 374-382.
    20. Edward Castronova, 2008. "A Test of the Law of Demand in a Virtual World: Exploring the Petri Dish Approach to Social Science," CESifo Working Paper Series 2355, CESifo.
    21. Mohammad Awad AlAfnan, 2014. "Language Use in Computer-Mediated Communication: An Investigation into the Genre of Workplace Emails," Journal of Language and Communication, Research Academy of Social Sciences, vol. 1(2), pages 47-59.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:15:y:2013:i:4:d:10.1007_s10796-012-9347-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.