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An Explorative Study on the Virtual World: Investigating the Avatar Gender and Avatar Age Differences in their Social Interactions for Help-Seeking

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  • Yulei Gavin Zhang

    (Northern Arizona University)

  • Mandy Yan Dang

    (Northern Arizona University)

  • Hsinchun Chen

    (Northern Arizona University)

Abstract

This study investigates avatars’ gender and age differences in their help-seeking interactions in virtual worlds. Specifically, we conducted data collections from two popular help-supporting regions from Second Life, and performed two levels of analyses. We first examined the existence of the overall gender and age differences, and then compared and tested the detailed differences by creating three types of interaction networks based on avatar gender and avatar age, respectively. Overall, we found that the interaction networks of the same gender tended to be more centralized than the interaction networks with mixed genders. In addition, the interaction networks of the same age group tended to be more centralized than the interaction networks with mixed ages. We also found that old-aged avatars had significantly higher values than young-aged avatars in all measurement dimensions, indicating that old-aged avatars played more important roles in help-seeking interactions.

Suggested Citation

  • Yulei Gavin Zhang & Mandy Yan Dang & Hsinchun Chen, 2020. "An Explorative Study on the Virtual World: Investigating the Avatar Gender and Avatar Age Differences in their Social Interactions for Help-Seeking," Information Systems Frontiers, Springer, vol. 22(4), pages 911-925, August.
    • Handle: RePEc:spr:infosf:v:22:y:2020:i:4:d:10.1007_s10796-019-09904-2
    DOI: 10.1007/s10796-019-09904-2
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    References listed on IDEAS

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