Charting the course of creative teams in higher education: a bibliometric analysis of scholarly literature

This study examines the role of the dynamics of the creative team in the institutions of higher education (HIS) and its impact on innovation and academic cooperation. Despite its growing importance, research of creative teams in the HEIs area was fragmented. A bibliometric analysis was performed in 675 magazines published from 2000 to 2024, originating from the Database Web of Science. The analysis used co-provision, bibliographic connection and co-word method to identify key trends and topics in the field. There were three primary clusters: (1) Cooperation aimed at a focus on shared targets to support creativity; (2) Teamwork based on the project, emphasizing efficient strategies for effective results; and (3) Innovative procedures in the team environment, emphasizing approaches to stimulating innovation. In addition, developing topics such as digital transformation, adaptive educational environment and diversity have been identified, underlining the growing importance of interdisciplinary cooperation and leadership. This study offers a complex bibliometric overview of creative teams in universities, determining influential publications and developing research areas. The finding suggests that HIS should align team values, accept intentional strategies and invest in tools for cooperation to support innovation. Integration of these practices into a match with sustainable development objectives (4—quality education, gender equality and SDG 17—part for goals) can support inclusive, fair and innovative academic ecosystems better equipped to solve global social problems.