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Finding users preferences from large-scale online reviews for personalized recommendation

Author

Listed:
  • Yue Ma

    (Tsinghua University)

  • Guoqing Chen

    (Tsinghua University)

  • Qiang Wei

    (Tsinghua University)

Abstract

Along with the growth of Internet and electronic commerce, online consumer reviews have become a prevalent and rich source of information for both consumers and merchants. Numerous reviews record massive consumers’ opinions on products or services, which offer valuable information about users’ preferences for various aspects of different entities. This paper proposes a novel approach to finding the user preferences from free-text online reviews, where a user-preference-based collaborative filtering approach, namely UPCF, is developed to discover important aspects to users, as well as to reflect users’ individual needs for different aspects for recommendation. Extensive experiments are conducted on the data from a real-world online review platform, with the results showing that the proposed approach outperforms other approaches in effectively predicting the overall ratings of entities to target users for personalized recommendations. It also demonstrates that the approach has an advantage in dealing with sparse data, and can provide the recommendation results with desirable understandability.

Suggested Citation

  • Yue Ma & Guoqing Chen & Qiang Wei, 2017. "Finding users preferences from large-scale online reviews for personalized recommendation," Electronic Commerce Research, Springer, vol. 17(1), pages 3-29, March.
    • Handle: RePEc:spr:elcore:v:17:y:2017:i:1:d:10.1007_s10660-016-9240-9
    DOI: 10.1007/s10660-016-9240-9
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    References listed on IDEAS

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    1. Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis, 2007. "Deriving the Pricing Power of Product Features by Mining Consumer Reviews," Working Papers 07-36, NET Institute.
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    3. Chong Ju Choi & Carla C. J. M. Millar & Caroline Y. L. Wong, 2005. "Knowledge and the State," Palgrave Macmillan Books, in: Knowledge Entanglements, chapter 0, pages 19-38, Palgrave Macmillan.
    4. Decker, Reinhold & Trusov, Michael, 2010. "Estimating aggregate consumer preferences from online product reviews," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 293-307.
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    Cited by:

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    4. Guo Li & Na Li, 2019. "Customs classification for cross-border e-commerce based on text-image adaptive convolutional neural network," Electronic Commerce Research, Springer, vol. 19(4), pages 779-800, December.
    5. Satish Kumar & Weng Marc Lim & Nitesh Pandey & J. Christopher Westland, 2021. "20 years of Electronic Commerce Research," Electronic Commerce Research, Springer, vol. 21(1), pages 1-40, March.
    6. Jitendra Kumar Rout & Kim-Kwang Raymond Choo & Amiya Kumar Dash & Sambit Bakshi & Sanjay Kumar Jena & Karen L. Williams, 2018. "A model for sentiment and emotion analysis of unstructured social media text," Electronic Commerce Research, Springer, vol. 18(1), pages 181-199, March.
    7. Park, Jeongeun & Yang, Donguk & Kim, Ha Young, 2023. "Text mining-based four-step framework for smart speaker product improvement and sales planning," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    8. Shugang Li & Fang Liu & Yuqi Zhang & Boyi Zhu & He Zhu & Zhaoxu Yu, 2022. "Text Mining of User-Generated Content (UGC) for Business Applications in E-Commerce: A Systematic Review," Mathematics, MDPI, vol. 10(19), pages 1-26, September.
    9. Qian Wang & Jijun Yu & Weiwei Deng, 2019. "An adjustable re-ranking approach for improving the individual and aggregate diversities of product recommendations," Electronic Commerce Research, Springer, vol. 19(1), pages 59-79, March.

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