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Commentary on “developing successful theories in marketing: insights from resource-advantage theory”

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  • Bodo B. Schlegelmilch

    (Institute for International Marketing Management)

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  • Bodo B. Schlegelmilch, 2011. "Commentary on “developing successful theories in marketing: insights from resource-advantage theory”," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 85-89, June.
    • Handle: RePEc:spr:amsrev:v:1:y:2011:i:2:d:10.1007_s13162-011-0012-3
    DOI: 10.1007/s13162-011-0012-3
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    References listed on IDEAS

    as
    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    2. Anderson, Paul F, 1986. "On Method in Consumer Research: A Critical Relativist Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 155-173, September.
    3. Shelby D. Hunt, 2011. "Developing successful theories in marketing: insights from resource-advantage theory," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 72-84, June.
    4. Bernard Pras & Gilles Laurent & Gary L. Lilien, 1994. "Research Traditions in Marketing," Post-Print halshs-00150675, HAL.
    5. Prendergast, Gerard & Berthon, Pierre, 2000. "Insights from ecology: an ecotone perspective of marketing," European Management Journal, Elsevier, vol. 18(2), pages 223-232, April.
    6. Leeflang, P.S.H. & Wittink, Dick R., 2000. "Building models for marketing decisions: past, present and future," Research Report 00F20, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    7. repec:dau:papers:123456789/3445 is not listed on IDEAS
    8. repec:dgr:rugsom:00f20 is not listed on IDEAS
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    Cited by:

    1. Victoria L. Crittenden & Robert A. Peterson, 2011. "Ruminations about making a theoretical contribution," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 67-71, June.

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