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Social Media Usage By Tourism Companies And Their Behavioural Change During Covid-19 Pandemics

Author

Listed:
  • Marioara Musteata-Pavel

    (National Institute for Research and Development in Tourism)

  • Camelia SURUGIU

    (The University of Bucharest)

Abstract

Digitalization has provided many advances in the hospitality and tourism sector. Some accommodations have already implemented major changes by integrating new technologies to turn the guest experience into something unexpected and even incredible. Even if the micro-enterprises in the tourism sector have a reputation for focusing on business survival and not being risk takers, and with a limited innovation desire, the technology permeates most aspects of modern tourism business. In order to survive, tourism SMEs need to invest in digitalization. Destinations, businesses and the wider tourism sector will need to fully embrace these new technologies, in order to remain competitive and take advantage of innovation, productivity and value creation potential. Thus, tourism companies need to understand that social media and digital media are important for their future development and to incorporate them in the corporate strategies. The present paper aims to investigate social media usage of tourism companies in Timis County, as a pilot study and how the COVID-19 pandemics changed their behaviour.

Suggested Citation

  • Marioara Musteata-Pavel & Camelia SURUGIU, 2021. "Social Media Usage By Tourism Companies And Their Behavioural Change During Covid-19 Pandemics," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 32(32), pages 1-6.
    • Handle: RePEc:scm:rdtusv:v:32:y:2021:i:32:p:6
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    References listed on IDEAS

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    1. Stephanie Hays & Stephen Page & Dimitrios Buhalis, 2013. "Social media as a destination marketing tool: its use by national tourism organisations," Current Issues in Tourism, Taylor & Francis Journals, vol. 16(3), pages 211-239.
    2. Breland, J.Y. & Quintiliani, L.M. & Schneider, K.L. & May, C.N. & Pagoto, S., 2017. "Social Media as a Tool to Increase the Impact of Public Health Research," American Journal of Public Health, American Public Health Association, vol. 107(12), pages 1890-1891.
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