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The Impact Of Social Networks On Tourism Marketing

Author

Listed:
  • Ruxandra Bărbuc (Popescu)

    (Valahia University, Romania)

  • Sebastian Gabor

    (Valahia University, Romania)

  • Florin Dimitrescu

    (Valahia University, Romania)

  • Cristian Daniel Pop

    (Valahia University, Romania)

  • Marian Catalin Burcescu

    (Valahia University, Romanian)

  • George Alexandru Ivan

    (Valahia University, Romanian)

Abstract

In addition to the technical requirements of Web 2.0, there is also a social change and virtualization of social networks with much deeper consequences. The importance of social media and its far-reaching effects on tourism are becoming increasingly clear, so the need to address the topic of social media in tourism can no longer be dismissed out of hand. Experts are already talking about the development of the Internet, where the dichotomy between virtual and physical space dissolves. As a result, the Internet has had a massive impact on the real world and, as a result, on the practice of tourism. The purpose of this paper is to analyze the theme of the social web and tourism, which is currently a discussion that remains limited to a manageable community. The results showed how user ratings are used in the Romanian tourism market. They also showed that mapping the customer journey with the help of social networks can reveal a lot of ways for the company to improve its communication with different target groups along the customer journey

Suggested Citation

  • Ruxandra Bărbuc (Popescu) & Sebastian Gabor & Florin Dimitrescu & Cristian Daniel Pop & Marian Catalin Burcescu & George Alexandru Ivan, 2022. "The Impact Of Social Networks On Tourism Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 11(2), pages 93-100, Decembrie.
    • Handle: RePEc:sdb:social:v:11:y:2022:i:2:n:10:p:93-100
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    References listed on IDEAS

    as
    1. Sotiroula Liasidou, 2022. "Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective," Tourism and Hospitality, MDPI, vol. 3(2), pages 1-19, April.
    2. Stephanie Hays & Stephen Page & Dimitrios Buhalis, 2013. "Social media as a destination marketing tool: its use by national tourism organisations," Current Issues in Tourism, Taylor & Francis Journals, vol. 16(3), pages 211-239.
    3. Chatzigeorgiou, Chryssoula, 2017. "Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece," MPRA Paper 87916, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    social media; travel portal; Web 2.0; travel decision;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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