IDEAS home Printed from https://ideas.repec.org/a/scm/ecofrm/v6y2017i2p17.html
   My bibliography  Save this article

Influence Of Food Labeling Awereness On Healty Behavior Of Georgian Consumers

Author

Listed:
  • Nugzar TODUA

    (Ivane Javakhishvili Tbilisi State University, 0186, Georgia)

Abstract

The current study evaluates the development and perspective implication of social marketing interventions for empowering healthy life and well-being of the population in Georgia. The objective of the research is to analyze the impact of food labeling for healthy behavior change of Georgian consumers. The study revealed the strong correlation between awareness and education of consumer on food labeling and healthy behavior changing. One of the important factors of changing healthy behavior are increasing awareness and knowledge in food labeling among the general publics. Despite that Association Agreement with Europe requires implementation of new obligations regarding food security and nutrition policy Georgia faces challenges in this regard. The majority of the consumers are not satisfied with the food labeling in the local market. It is urgent to provide such public health policy, that has the effect of improving the availability, affordability and appropriateness of healthy behavior of the consumers. Consolidated work of government, business and civil society should be guaranteed for encouraging healthy behavior for the well being of the population. Social marketing promotion strategies such advertising, public relations and sales promotion have a positive role to encourage of consumer attention on food labeling.

Suggested Citation

  • Nugzar TODUA, 2017. "Influence Of Food Labeling Awereness On Healty Behavior Of Georgian Consumers," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-17, July.
    • Handle: RePEc:scm:ecofrm:v:6:y:2017:i:2:p:17
    as

    Download full text from publisher

    File URL: http://ecoforumjournal.ro/index.php/eco/article/view/620/389
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sophie Hieke & Charles R. Taylor, 2012. "A Critical Review of the Literature on Nutritional Labeling," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 120-156, March.
    2. NUGZAR TODUA & Teona DOTCHVIRI, 2015. "Anova In Marketing Research Of Consumer Behavior Of Different Categories In Georgian Market," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 183-189, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nugzar Todua, 2019. "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences 9111297, International Institute of Social and Economic Sciences.
    2. Adamashvili Nino & Shervashidze Salome & Salvatore Fiorella Pia, 2021. "Does The Development of The Country Drive The Consumer Behavior? A Two-Country Study," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 12(2), pages 34-49, April.
    3. Joanna Gocłowska-Bolek, 2018. "The Role of Competitive Cities as a Response to Regional Challenges in Latin America," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 4, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kirsti Iivonen, 2018. "Defensive Responses to Strategic Sustainability Paradoxes: Have Your Coke and Drink It Too!," Journal of Business Ethics, Springer, vol. 148(2), pages 309-327, March.
    2. Lan Nguyen & Hans De Steur, 2021. "Public Acceptability of Policy Interventions to Reduce Sugary Drink Consumption in Urban Vietnam," Sustainability, MDPI, vol. 13(23), pages 1-18, December.
    3. Nugzar Todua, 2019. "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences 9111297, International Institute of Social and Economic Sciences.
    4. Marine Desorge & Anne Marie A. M. Lacroix & Laurent Muller & Charles Pernin & Celia Potdevin & Bernard Ruffieux, 2017. "L'étiquetage au service d'une alimentation durable : le point de vue des consommateurs," Working Papers halshs-01537806, HAL.
    5. Andrea Marchini & Chiara Riganelli & Francesco Diotallevi & Bianca Polenzani, 2021. "Label information and consumer behaviour: evidence on drinking milk sector," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 9(1), pages 1-24, December.
    6. Sophie Hieke & Christopher L. Newman, 2015. "The Effects of Nutrition Label Comparison Baselines on Consumers' Food Choices," Journal of Consumer Affairs, Wiley Blackwell, vol. 49(3), pages 613-626, November.
    7. Laurent Muller & Anne Lacroix & Bernard Ruffieux, 2019. "Environmental Labelling and Consumption Changes: A Food Choice Experiment," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(3), pages 871-897, July.
    8. Jeremy Kees & Marla B. Royne & Yoon-Na Cho, 2014. "Regulating Front-of-Package Nutrition Information Disclosures: A Test of Industry Self-Regulation vs. Other Popular Options," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(1), pages 147-174, March.
    9. Priscilla Cecilia Affram & Sarah Darkwa, 2015. "Consumers` knowledge, understanding and use of food label information, and how it affects purchasing decision in ho, Ghana," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 5(3), pages 24-39, March.
    10. Debra Riley & Peter Martins da Silva & Sabrina Behr, 2015. "The Impact of Packaging Design on Health Product Perceptions," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 81-89, July.
    11. Jeremy Kees & M. Paula Fitzgerald, 2016. "Who Uses Facts Up Front? A Baseline Examination of Who is Using Standardized Front-of-Package Nutrition Disclosures," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 458-470, July.
    12. Austin M. Miller & Samantha Snyder & Stacie A. Bosley & Sarah Greenman, 2023. "Income disclosure and consumer judgment in a multilevel marketing experiment," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 92-120, January.
    13. Collins, J. Michael & Simon, Kosali I. & Tennyson, Sharon, 2013. "Drug withdrawals and the utilization of therapeutic substitutes: The case of Vioxx," Journal of Economic Behavior & Organization, Elsevier, vol. 86(C), pages 148-168.
    14. Muller, L. & Prevost, M., 2016. "What cognitive sciences have to say about the impacts of nutritional labelling formats," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 17-29.
    15. Lorena Saavedra-Garcia & Miguel Moscoso-Porras & Francisco Diez-Canseco, 2022. "An Experimental Study Evaluating the Influence of Front-of-Package Warning Labels on Adolescent’s Purchase Intention of Processed Food Products," IJERPH, MDPI, vol. 19(3), pages 1-11, January.
    16. Elizabeth A. Minton & T. Bettina Cornwell, 2016. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 372-402, July.
    17. Pierrick Gomez & Carolina O. C. Werle & Olivier Corneille, 2017. "The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products," Marketing Letters, Springer, vol. 28(1), pages 15-27, March.
    18. Cao, Zixia & Yan, Ruiliang, 2021. "Product nutrition, innovation, advertising, and firm’s financial gains," Journal of Business Research, Elsevier, vol. 133(C), pages 13-22.
    19. Isabelle Chalamon & Lydiane Nabec, 2016. "Why Do We Read On-Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 403-429, July.
    20. Marco A. Palma & Alba J. Collart & Christopher J. Chammoun, 2015. "Information Asymmetry in Consumer Perceptions of Quality-Differentiated Food Products," Journal of Consumer Affairs, Wiley Blackwell, vol. 49(3), pages 596-612, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:ecofrm:v:6:y:2017:i:2:p:17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iulian Condratov (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.