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Preference for Domestic Goods: A Study of Consumer Ethnocentrism

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  • Yogesh Upadhyay
  • Shiv Kumar Singh

Abstract

The importance of consumer attitudes towards products and classes of products in determining purchase behaviour is well established. The bias of consumers towards domestic goods, i.e., ethnocentrism, offers a vital clue to strategies of global corporations. Extensive debates and movements on this issue argue that it has a moral side as well. This paper attempts to explore the attitude Indians harbour towards consumption of domestic vis-Ã -vis foreign goods. The data from the study suggests tendency towards ethnocentrism that exists in Indians. It matches the level as found in the US and other developed countries. Moreover, the data suggests that ethnocentrism in Indians does not vary significantly with the selected levels of education, age and gender. In sum, this tendency is spread uniformly amongst socio-demographic groups selected for the study

Suggested Citation

  • Yogesh Upadhyay & Shiv Kumar Singh, 2006. "Preference for Domestic Goods: A Study of Consumer Ethnocentrism," Vision, , vol. 10(3), pages 59-68, July.
    • Handle: RePEc:sae:vision:v:10:y:2006:i:3:p:59-68
    DOI: 10.1177/097226290601000306
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    References listed on IDEAS

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    1. Mohamad Firdaus Mohamad Zaid* & Jati Kasuma & Margaret Gregory, 2018. "Did Beliefs and Attitudes Influence Consumer Ethnocentrism Towards Domestic Products? Empirical Evidence of Klang Valley Petronas Petrol Station," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 207-210:4.
    2. Oliver Parts, 2013. "The Effects of Cosmopolitanism on Consumer Ethnocentrism, Brand Origin Identification and Foreign Product Purchases," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(11), pages 30-44, November.
    3. Stela CAZACU, 2016. "Preference For Domestic Goods: A Study Of Consumer Ethnocentrism In The Republic Of Moldova," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-35, January.

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